Post Tagged with: "DMC2006"

WashTimes: Web Widens TV Opportunity
/ July 6, 2006 3:42 pm

Dan Caterinicchia, reporter with the Washington Times, provides coverage of the television panel from the 2006 Digital Media Conference. Key observations include: more advertising money is migrating online than the industry can handle, with online video representing an obviously huge opportunity; user-generated content is changing users’ perceptions and usage patterns of video; and daytime is the new primetime online.

http://washingtontimes.com/business/20060705-091949-4049r.htm

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Mike May: Act Like A Publisher, Think Like An Agency
/ June 29, 2006 1:15 pm

Mike May, a moderator at last week’s Digital Media Conference, writes about a new style of online ad campaign mentioned by Shervin Pishevar, president & COO of Freewebs during the State of Online Advertising panel. Freewebs innovatively helped Sony promote their movie Zathura, by enabling Freewebs’ 11 million member online community to integrate online games developed for the movie into users’ profile sections. The campaign went well beyond a conventional banner campaign that would simply promote the movie and its [...].

Digital Media Conference Photos
/ June 29, 2006 1:27 am

Here are more photos from the conference. Please excuse the formatting glitches in the thumbnail view. Enjoy!

Conference Photos (Thumbnail)Conference Photos (by Name)

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Gary Arlen: Handicapping the Net Neutrality Vote
/ June 27, 2006 1:12 am

Gary Arlen, a moderator at last week’s Digital Media Conference, provides his take-aways on the event, including Net Neutrality. Here is a choice extract: “While the policy sessions generated passionate arguments, the conference’s content and business panels underscored the revitalization of the interactive business itself.” http://www.ipdemocracy.com/archives/2006/06/25/index.php#a001697

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Rohit Bhargava: Why Marketing to Millennials is not Impossible
/ June 27, 2006 12:49 am

Here are Rohit Bhargava's reflections on the Millennials panel he participated on at last week's Digital Media Conference. A key point he makes is that this generation is not adverse to marketing, as some assume, but in fact they regularly seek relevant marketing information, that is not interrupting.http://rohitbhargava.typepad.com/weblog/2006/06/why_marketing_t.htmlhttp://rohitbhargava.typepad.com/about.html

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DMC2006 Photos
/ June 24, 2006 8:55 am

Here's a LINK to a few photos from yesterday's event. Feel free to do with them as you wish with proper attribution…

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XM Chief: “Paranoia” Driving Industry Objections to New Technology
/ June 23, 2006 5:01 pm

McLean, Va. – Hugh Panero, the president and CEO of XM Satellite Radio, told a crowd at Friday's Digital Media Conference, hosted by Digital Media Wire in McLean, Va., that his company's current battle with the recording industry over new radio features that allow subscribers to digitally store and replay content are unfounded. "As long as there are entrepreneurs trying to find new ways to make consumers happy, there have been people… who try to stifle change," said Panero, a [...].

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