Dan Caterinicchia, reporter with the Washington Times, provides coverage of the television panel from the 2006 Digital Media Conference. Key observations include: more advertising money is migrating online than the industry can handle, with online video representing an obviously huge opportunity; user-generated content is changing users’ perceptions and usage patterns of video; and daytime is the new primetime online.
Mike May, a moderator at last week’s Digital Media Conference, writes about a new style of online ad campaign mentioned by Shervin Pishevar, president & COO of Freewebs during the State of Online Advertising panel. Freewebs innovatively helped Sony promote their movie Zathura, by enabling Freewebs’ 11 million member online community to integrate online games developed for the movie into users’ profile sections. The campaign went well beyond a conventional banner campaign that would simply promote the movie and its [...].
Here are more photos from the conference. Please excuse the formatting glitches in the thumbnail view. Enjoy!
Conference Photos (Thumbnail)Conference Photos (by Name)
Gary Arlen, a moderator at last week’s Digital Media Conference, provides his take-aways on the event, including Net Neutrality. Here is a choice extract: “While the policy sessions generated passionate arguments, the conference’s content and business panels underscored the revitalization of the interactive business itself.” http://www.ipdemocracy.com/archives/2006/06/25/index.php#a001697
Here are Rohit Bhargava's reflections on the Millennials panel he participated on at last week's Digital Media Conference. A key point he makes is that this generation is not adverse to marketing, as some assume, but in fact they regularly seek relevant marketing information, that is not interrupting.http://rohitbhargava.typepad.com/weblog/2006/06/why_marketing_t.htmlhttp://rohitbhargava.typepad.com/about.html
Here's a LINK to a few photos from yesterday's event. Feel free to do with them as you wish with proper attribution…
McLean, Va. – Hugh Panero, the president and CEO of XM Satellite Radio, told a crowd at Friday's Digital Media Conference, hosted by Digital Media Wire in McLean, Va., that his company's current battle with the recording industry over new radio features that allow subscribers to digitally store and replay content are unfounded. "As long as there are entrepreneurs trying to find new ways to make consumers happy, there have been people… who try to stifle change," said Panero, a [...].