Post Tagged with: "Facebook"

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

How Elite Daily is building a millennial video strategy
/ May 11, 2015 11:17 am
How Elite Daily is building a millennial video strategy

DigiDay reports "The millennial-aimed publisher, which was acquired by Daily Mail’s parent company DMG Media in January, doubled its video team from eight to 16 full-time employees last month. It boasts a respectable 10 million monthly views per month on YouTube and is focusing heavily on Facebook, where it sees the majority of its traffic originate and has published some videos that crack 1 million views." . Read More

Facebook Launches In-App Purchase Install Ads
/ May 8, 2015 11:22 am
Facebook Launches In-App Purchase Install Ads

TechCrunch reports "Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps.". Read More

Is Meerkat’s new Facebook integration going to mess up your newsfeed?
/ May 8, 2015 11:11 am
Is Meerkat’s new Facebook integration going to mess up your newsfeed?

VentureBeat reports "Meerkat’s recent move to support sharing its live videos on Facebook was a necessary one for the young startup. But what does Meerkat’s arrival mean for Facebook users?". Read More

Unmetric can now tell which competing Facebook posts are paid
/ May 5, 2015 9:56 am
Unmetric can now tell which competing Facebook posts are paid

VentureBeat reports "Facebook posts by brands come in two main flavors. There are free organic ones that reach a page’s fans, and “boosted” (paid) posts to reach Facebook users outside the fan base." . Read More

How one publisher is working around Facebook’s pre-roll ad ban
/ April 30, 2015 11:56 am
How one publisher is working around Facebook’s pre-roll ad ban

Digiday reports "Facebook has become a video juggernaut for publishers, racking up tons of views. It has not yet become a revenue source, however, as videos uploaded to Facebook cannot carry ads. At least they’re not supposed to." . Read More

Apocalypse never: Facebook’s actually getting more predictable for publishers
/ April 29, 2015 2:58 pm
Apocalypse never: Facebook’s actually getting more predictable for publishers

Digiday reports "Last week, Facebook announced some changes to its news feed algorithm, which is sure to put a chill through the spines of virtually every news and media publisher in, well, the world.". Read More

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