Post Tagged with: "Facebook"

What brands and publishers need to know about Facebook’s developer conference
/ March 26, 2015 1:42 pm
What brands and publishers need to know about Facebook’s developer conference

Digiday reports "If there’s one insight to be taken away from F8, Facebook’s annual conference for app developers, on Wednesday, it’s that Facebook is gradually positioning itself to become the data, media-consumption and sharing backbone for the entire digital media industry." . Read More

Magisto Shot Is The Next Step In The Evolution Of Messaging For Hundreds Of Millions Of Facebook Messenger Users
/ March 26, 2015 10:06 am
Magisto Shot Is The Next Step In The Evolution Of Messaging For Hundreds Of Millions Of Facebook Messenger Users

PR Newswire reports "Magisto, the leading video storytelling platform with more than 55 million registered users, is fueling a revolution in messaging with the introduction of Magisto Shot. The Magisto Shot app, available for iOS and Android, is part of Facebook's newly launched Messenger Platform that brings the ability to add even more forms of expression and rich media to conversations." . Read More

Soon Facebook Messenger Will Let You Reach Out To Businesses
/ March 25, 2015 1:10 pm
Soon Facebook Messenger Will Let You Reach Out To Businesses

TechCrunch reports "During the opening keynote at Facebook’s F8 conference, Mark Zuckerberg just announced that you’ll soon be able to reach out to businesses from within the standalone Facebook Messenger app." . Read More

Facebook wants its audience data to replace the cookie
/ March 25, 2015 1:10 pm
Facebook wants its audience data to replace the cookie

Digiday reports "Internet advertising is an industry built in large part on the back of the humble cookie, but that’s under threat as people move to mobile and the cookie’s flaws become more prominent. Facebook has a clear answer for a replacement: its trove of audience data.". Read More

Social growth stalling, Facebook still wants you to bank on it
/ March 23, 2015 11:42 am
Social growth stalling, Facebook still wants you to bank on it

Digiday reports " On Tuesday, Facebook announced that in the U.S. its popular Messenger app will roll out a payment function, tied to debit cards, so you can message your buddies cold hard cash. Seems like a small thing, but what Facebook is really doing is moving quickly into the multibillion-dollar credit-card payments game.". Read More

Facebook Plans To Turn Messenger Into A Platform
/ March 20, 2015 10:52 am
Facebook Plans To Turn Messenger Into A Platform

TechCrunch reports "Next week at its F8 developer conference, Facebook will announce new ways for third parties to offer experiences through its Messenger app, according to multiple sources. Facebook hopes to make Messenger more useful, after seeing Asia’s chat apps WeChat and Line succeed as platforms that go beyond just texting with friends.". Read More

Inside LinkedIn’s ‘underpants gnome’ publishing strategy
/ March 20, 2015 10:51 am
Inside LinkedIn’s ‘underpants gnome’ publishing strategy

Digiday reports "For years, social media platforms operated under the conceit that if they could simply accumulate enough users, a business model would eventually present itself. Now, publishers have adopted the same philosophy, posting their media (particularly their videos) directly to platforms such as Facebook and Twitter in the hopes that amassing an audience there will one day result in a revenue stream." . Read More

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