Post Tagged with: "Facebook"

How Facebook is helping Fox Sports make money off video
/ March 6, 2015 12:43 pm
How Facebook is helping Fox Sports make money off video

Digiday reports "For months, Facebook has been pitching publishers on the wonders of posting their media — especially their videos — directly to Facebook in exchange for a split on ad revenue. How Facebook planned to advertise against those videos has remained mostly a mystery, however." . Read More

Ad Industry Launches Effort to Combat Rampant Fraud
/ March 5, 2015 10:43 am
Ad Industry Launches Effort to Combat Rampant Fraud

Adweek reports "A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies have officially signed on with the Trustworthy Accountability Group (TAG), which is going after one of the most pressing problems facing CMOs." . Read More

In the race between Google and Facebook over global connectivity, everyone is winning
/ March 5, 2015 10:43 am
In the race between Google and Facebook over global connectivity, everyone is winning

VentureBeat reports "Figuring out how to address that problem and why it matters was one of the main themes this week at the Mobile World Congress in Barcelona. But while the global telecom industry has embraced this as one its most urgent issues (and opportunities), it’s worth recognizing that this is due in no small part to the significant efforts of Facebook and Google.". Read More

‘Facebook is over': The social networks you need to know now
/ March 4, 2015 12:27 pm
‘Facebook is over': The social networks you need to know now

Digiday reports "Navigating the array of social networking apps out there is mind-boggling for most average consumers. But for an agency or brand, figuring out which one to spend media dollars on is even more challenging. Sure, Tinder has 50 billion swipes a day, but the platform is notoriously anti-advertising." . Read More

Facebook’s 5 trends for an exciting, profitable, mobile-first future
/ March 3, 2015 12:30 pm
Facebook’s 5 trends for an exciting, profitable, mobile-first future

VentureBeat reports "Facebook thinks that mobile phones are changing the world, and sees a future where everything starts with our mobile-connected lives. What follows from that, if done right, can be happy users and profitable businesses.". Read More

Twitter, Google and More Are Dreaming Up Content for Themselves — and Their Partners
/ March 3, 2015 12:30 pm
Twitter, Google and More Are Dreaming Up Content for Themselves — and Their Partners

Advertising Age reports "As more creatives take their skills over to the client side, companies such as Google, Facebook and Pinterest are leaning on expert in-house content capabilities.". Read More

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart
/ March 3, 2015 12:30 pm
Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Adweek reports "Over the past year, Facebook's video ad business has gone from nonexistent to one that rivals YouTube for big brand dollars. So we decided it was time to start checking how those social clips stack up." . Read More

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