Post Tagged with: "Facebook"

Facebook Purchases LiveRail for $400 Million to $500 Million to Aid Video Ads Everywhere
/ July 7, 2014 6:45 pm
Facebook Purchases LiveRail for $400 Million to $500 Million to Aid Video Ads Everywhere

TechCrunch reports that Facebook has acquired video ad tech startup LiveRail, which connects marketers to publishers on mobile and web to target 7 billion video advertisements to visitors per month. Established in 2007, LiveRail’s supply side stage has a big base of customers such as ABC Family, Major League Baseball, Gannett, A&E Networks, and Dailymotion. . Read More

Facebook Releases Game Discovery Feature for the iPad
/ June 17, 2014 2:03 pm
Facebook Releases Game Discovery Feature for the iPad

VentureBeat reports that Facebook is stating today that it reformed its front page to add a bigger game discovery feature for its iPad users. That will make it simpler for gamers to discover new Facebook games, and it means more downloads for game developers. The new games and trending sidebar will assist individuals in the U.S. to discover more enjoyable content on a tablet. . Read More

Facebook Messenger Integrates Tap-And-Hold Video Sharing
/ June 13, 2014 2:46 pm
Facebook Messenger Integrates Tap-And-Hold Video Sharing

TechCrunch reports that Facebook Messenger is moving deeper into visual communication with a new choice to promptly record and send short videos, similar to Snapchat. The feature comes to iOS today and is making its way to Android. Messenger integrated pre-recorded video sharing and a split-screen selfie camera in April, but now you can hold and tap the camera button to fire off a mini-movie. . Read More

AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product
/ June 13, 2014 2:46 pm
AppsFlyer Surpasses 1.8 Billion a Year Mobile App Install run rate, launches Agency Product

VentureBeat reports that mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad spend run-rate and tracking to deliver nearly 2 billion app installs annually, stated a new agency product today. AppsFlyer collects over 450 advertisement partners, including names like Chartboost, AdColony, Google, Facebook, and Opera, to bring traffic for its clients. . Read More

David Marcus Stepping Down as PayPal President for Job at Facebook
/ June 10, 2014 5:07 pm
David Marcus Stepping Down as PayPal President for Job at Facebook

eBay, the San Jose-based online auction giant, said that David Marcus will step down as the president of its PayPal online and mobile payments arm to lead Facebook's messaging products business. His final day will be June 27. . Read More

The Changing Role of Social Media and TV
/ June 4, 2014 3:39 pm
The Changing Role of Social Media and TV

Both Social Media and TV have evolved significantly over the past 5 years. The most important change has been that both have been increasingly available on mobile. With an expected continued behavioural change among consumers, we explore how social media will continue to influence TV as we know it. Read More

Live Nation to Launch Official Events on Facebook with Ticket Alerts and Sales Links
/ June 3, 2014 5:23 pm
Live Nation to Launch Official Events on Facebook with Ticket Alerts and Sales Links

Hypebot reports that Live Nation is working with Facebook to introduce a new Events tab for artists. Their Live Nation shows will now be routinely made accessible on the Facebook page of participating artists. . Read More

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