Mashable reports that Zynga has officially launched Draw Something 2, the successor to its successful Pictionary-like mobile app Draw Something released last year. Presented at the Company’s earnings call, the new version of the game presents new ways to play, a variety of new drawing tools, and patterns and textures that could be included in the drawings. Read More
Zynga, the social game company, will be launching its first real-money games ZyngaPlusPoker and ZyngaPlusCasino for players in the U.K. in partnership with bwin.party, one of the largest and most reputable real money gaming operators worldwide. Read More
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Zynga, the developer of social games such as CityVille, FarmVille and Words With Friends, on Monday announced plans to consolidate three of its offices in an effort to cut costs and drive profitability. The company said it will close its offices in McKinney and Austin, Texas, relocating employees to existing Dallas and North Austin offices. Read More
The Wall Street Journal reports that Brett Ratner, Director of the Rush Hour franchise, is set to produce a half-hour animated television show based on Zynga’s popular social game Farmville. . Read More
Zynga begins trading today, Dec. 16. The social gaming goliath has set its highly anticipated initial public offering at $10 per share, an amount at the high end of its planned price range and one the company expects to raise the nice round number of $1 billion. Read More
Zynga Inc. has officially filed for its initial public offering in documents that value the social gaming firm at between $7.7 billion and $9.04 billion, about a third less than the $14.05 billion valuation in the company’s previous filing. It now is offering 100 million shares – 14.3 percent of its total – for $8.50 to $10 each. Read More
Capital One has integrated itself into three of Zynga’s most popular games, using recognizable elements from its TV commercials to deliver unique freebies and rewards that enhance the game for anyone who engages with them. One of the more innovative features is in "CityVille," where players can place a Capital One branded bank in their personal metropolis. Both companies said this opportunity was the first brand integration of its kind. Read More
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