Post Tagged with: "Google"

Google Expands Advertising Options For Mobile Developers Designed To Increase Installs
/ March 31, 2015 12:38 pm
Google Expands Advertising Options For Mobile Developers Designed To Increase Installs

TechCrunch reports "Google announced this morning a range of new advertising options for Android app developers designed to increase the number of app installations.". Read More

5 Tech Players Agencies Should Consider Partnering With This Year
/ March 26, 2015 1:41 pm
5 Tech Players Agencies Should Consider Partnering With This Year

AdWeek reports "Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas?". Read More

Are publishers ready for Google’s ‘mobile-friendly’ rankings?
/ March 25, 2015 1:10 pm
Are publishers ready for Google’s ‘mobile-friendly’ rankings?

Digiday reports "Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared." . Read More

Google’s CFO left the job for work-life balance, so they hired a workaholic to replace him
/ March 24, 2015 1:27 pm
Google’s CFO left the job for work-life balance, so they hired a workaholic to replace him

Mashable reports "A giant of Wall Street is moving to a giant of Silicon Valley. Google announced Tuesday that it has hired Ruth Porat, the former CFO of Morgan Stanley who has been dubbed "the most powerful woman on Wall Street," to take over as its new CFO.". Read More

With Turn-by-Turn Directions, Google Thinks It Can Win in Mobile Advertising
/ March 24, 2015 1:27 pm
With Turn-by-Turn Directions, Google Thinks It Can Win in Mobile Advertising

AdWeek reports "Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising.". Read More

Not dead yet: Eric Schmidt says reports of Google Glass’ death are premature
/ March 23, 2015 11:42 am
Not dead yet: Eric Schmidt says reports of Google Glass’ death are premature

VentureBeat reports "Whether you loved Google Glass or just loved to hate it, here’s some good news for you. In an interview with the Wall Street Journal, Google chairman Eric Schmidt said that the company is still hard at work perfecting its wearable, calling it a “big and fundamental platform for Google.” . Read More

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?
/ March 19, 2015 12:09 pm
Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

AdWeek reports "Sears, the retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its stores. The digital marketing product is still fairly new from the search giant, launched last year, and holds the promise of finally helping brick-and-mortar brands take advantage of the online world rather than always getting beaten by it.". Read More

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