Post Tagged with: "Google"

Google sweetens deal for publishers with dynamic price floors
/ March 5, 2015 10:43 am
Google sweetens deal for publishers with dynamic price floors

Digiday reports "Google is testing a new way for publishers to maximize their advertising revenue. The feature — called a “dynamic price floor” by a publishing executive briefed on the plans — would automatically change the minimum sell price for ads sold through Google’s DoubleClick Ad Exchange (AdX) based upon advertiser demand." . Read More

Ad Industry Launches Effort to Combat Rampant Fraud
/ March 5, 2015 10:43 am
Ad Industry Launches Effort to Combat Rampant Fraud

Adweek reports "A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies have officially signed on with the Trustworthy Accountability Group (TAG), which is going after one of the most pressing problems facing CMOs." . Read More

In the race between Google and Facebook over global connectivity, everyone is winning
/ March 5, 2015 10:43 am
In the race between Google and Facebook over global connectivity, everyone is winning

VentureBeat reports "Figuring out how to address that problem and why it matters was one of the main themes this week at the Mobile World Congress in Barcelona. But while the global telecom industry has embraced this as one its most urgent issues (and opportunities), it’s worth recognizing that this is due in no small part to the significant efforts of Facebook and Google.". Read More

Google launches Cloud Pub/Sub, a messaging API for connecting applications and services
/ March 4, 2015 12:27 pm
Google launches Cloud Pub/Sub, a messaging API for connecting applications and services

VentureBeat reports "Last year Google announced the existence of Cloud Pub/Sub, a managed service on the Google public cloud for sending and receiving data in “messages” — basically, middleware for applications. Today, Google is moving it out of alpha status, which requires people to fill out a form for access, and making it available for anyone to use in beta." . Read More

Twitter, Google and More Are Dreaming Up Content for Themselves — and Their Partners
/ March 3, 2015 12:30 pm
Twitter, Google and More Are Dreaming Up Content for Themselves — and Their Partners

Advertising Age reports "As more creatives take their skills over to the client side, companies such as Google, Facebook and Pinterest are leaning on expert in-house content capabilities.". Read More

YouTube Announces 2015 YouTube Music Award Recipients
/ March 2, 2015 11:47 am
YouTube Announces 2015 YouTube Music Award Recipients

Hypebot reports: "YouTube is thanking artists who have shown significant growth in viewership and engagement by honoring them with aYouTube Music Award (YTMA). YTMA recipients were selected by the fans, as award criteria was based on collective interaction over the last six months.". Read More

Google’s Pichai Talks Up Magic Leap’s AR But Says “It’ll Take Some Time”
/ March 2, 2015 11:38 am
Google’s Pichai Talks Up Magic Leap’s AR But Says “It’ll Take Some Time”

TechCrunch reports: "Google SVP Sundar Pichai has given a few hints about what value Google sees in Magic Leap, the very well financed augmented reality startup that Mountain View led a $542 million investment round in last year, and which Pichai also sits on the board of.". Read More

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