Post Tagged with: "Google"

Google Launches New Analytics, Monetization Tools For Android Game Developers
/ March 2, 2015 11:30 am
Google Launches New Analytics, Monetization Tools For Android Game Developers

TechCrunch reports: "Google today announced a couple of new tools for game developers on its Android platform. These include new analytics to help developers better understand in-game player behavior, as well as a number of new monetization features through its AdMob platform.". Read More

YouTube’s subscription service struggles to take off
/ February 27, 2015 10:51 am
YouTube’s subscription service struggles to take off

Digiday reports "YouTube is planning to launch a paid subscription video service later this year. But the Google-owned company is having a tough time getting some of its content partners to sign up, according to several sources at publishers and multichannel networks.". Read More

Google Brings Ads to the Google Play Store
/ February 26, 2015 10:49 am
Google Brings Ads to the Google Play Store

Adweek reports "Google thinks it has found a new way for app developers to get noticed in the Google Play store, while boosting the tech giant's own revenue in the process." . Read More

Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
/ February 24, 2015 10:46 am
Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Adweek reports "Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.". Read More

Inbox is finally coming to Google Apps accounts, but there’s a catch
/ February 23, 2015 11:11 am
Inbox is finally coming to Google Apps accounts, but there’s a catch

Mashable reports "Google Inbox wants to reinvent the email app, but it has been hampered by a lack of support for Google Apps, meaning work accounts have been unable to use the service.". Read More

Podcasts are booming, but Google could make them much bigger
/ February 20, 2015 10:35 am
Podcasts are booming, but Google could make them much bigger

Digiday reports "Podcasts, aided by the smash hit “Serial,” are having a moment. They’ve broken through with mainstream audiences, they’ve piqued interest from brand advertisers. Ad agencies — when they’re not busy producing their own podcasts — finally feel comfortable discussing podcast buys with clients." . Read More

YouTube makes a move against brand-sponsored videos
/ February 19, 2015 12:59 pm
YouTube makes a move against brand-sponsored videos

Digiday reports "YouTube is putting down the clamps on video creators who work directly with brands, nudging them instead to rely on Google’s sales team for deals.". Read More

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