Post Tagged with: "Marketing"

This Year’s 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing
/ December 30, 2014 9:26 am
This Year’s 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Adweek reports "Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014." . Read More

Do you know where your clicks come from? See what 1,000 marketers say (infographic)
/ December 10, 2014 12:20 pm
Do you know where your clicks come from? See what 1,000 marketers say (infographic)

VentureBeat reports "To find out the latest perspective on attribution modeling across the industry, AdRoll surveyed 1,000 marketers across a range of brands and verticals.". Read More

Mobile Marketing Firm Appboy Raises $15 Million
/ October 2, 2014 1:28 pm
Mobile Marketing Firm Appboy Raises $15 Million

Re/code reports “Appboy, a company whose technology helps businesses retain the customers they attract through mobile apps, has raised $15 million in Series B funding.” . Read More

Mobile marketing automation firm Swrve Raises $10 Million
/ September 18, 2014 11:35 am
Mobile marketing automation firm Swrve Raises $10 Million

VentureBeat reports “Mobile marketing automation startup Swrve has raised $10 million to fuel its sales, marketing, and engineering expansion.”. Read More

SocialChorus Raises $7.5 Million to Help more Employees Spread their Company’s Message
/ September 18, 2014 11:35 am
SocialChorus Raises $7.5 Million to Help more Employees Spread their Company’s Message

VentureBeat reports “Advocacy marketing platform SocialChorus has nabbed $7.5 million to help more employees spread the word about their companies.” . Read More

Marketing Software Maker Kenshoo Makes a Move and Acquires SaaS provider Adquant
/ September 17, 2014 2:38 pm
Marketing Software Maker Kenshoo Makes a Move and Acquires SaaS provider Adquant

VentureBeat reports “That’s the deal with predictive marketing software provider Kenshoo, which announced today that it had bought Adquant, a SaaS-centric software maker that powers social media campaigns on Facebook, Twitter, and Instagram, among others. Adquant works closely with mobile app and game developers.”. Read More

Business Analytics Company RJMetrics Raises $16.5 Million
/ September 16, 2014 1:24 pm
Business Analytics Company RJMetrics Raises $16.5 Million

TechCrunch reports “RJMetrics, a company saying it provides sophisticated data tools to businesses of all sizes, is announcing that it has raised $16.5 million in Series B funding.”. Read More

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