Post Tagged with: "Marketing"

The emojification of brand advertising
/ April 15, 2015 11:48 am
The emojification of brand advertising

Digiday reports "Pictures speak a thousand words. Especially if those pictures are fun graphic emojis like a smirking face. Or a face with tears of joy. Or a see-no-evil monkey." . Read More

Instagram, Snapchat, and the new age of game marketing
/ April 8, 2015 10:24 am
Instagram, Snapchat, and the new age of game marketing

VentureBeat reports "Game marketing has evolved in a lot of ways in the past few years. We thought it was time we asked an expert gaming analyst about where everything is going.". Read More

Study: More advertisers will choose Facebook video over YouTube this year
/ April 7, 2015 1:16 pm
Study: More advertisers will choose Facebook video over YouTube this year

VentureBeat reports "More marketers will use Facebook video for their ad campaigns than YouTube this year, according to a study released today.". Read More

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands
/ April 7, 2015 1:16 pm
Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

AdWeek reports "Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square thinks it has found a solution.". Read More

Weekends Are The Best Time To Promote Most Apps, Study Finds
/ April 3, 2015 9:59 am
Weekends Are The Best Time To Promote Most Apps, Study Finds

TechCrunch reports "According to a new report released today, the best time for mobile application developers to promote or launch a new application across a number of categories tends to be on a weekend, as it turns out.". Read More

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat
/ March 31, 2015 12:38 pm
4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

AdWeek reports "Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that have everyone talking—Twitter's Periscope and Meerkat—which present even greater challenges, legal and otherwise, when compared to merely tweeting or posting Instagram photos." . Read More

App Marketing: the crucial line item too many app developers miss
/ March 26, 2015 1:42 pm
App Marketing: the crucial line item too many app developers miss

VentureBeat reports "You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing." . Read More

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