Post Tagged with: "Marketing"

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat
/ March 31, 2015 12:38 pm
4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

AdWeek reports "Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that have everyone talking—Twitter's Periscope and Meerkat—which present even greater challenges, legal and otherwise, when compared to merely tweeting or posting Instagram photos." . Read More

App Marketing: the crucial line item too many app developers miss
/ March 26, 2015 1:42 pm
App Marketing: the crucial line item too many app developers miss

VentureBeat reports "You’re developing what you hope will be a killer utility app or mobile game, you’re past proof of concept, you’re gotten some serious investment dollars, tested, tested, and retested, and are ready to launch. The one thing you may have overlooked? How you’re going to market the damn thing." . Read More

Can 72andSunny Convince Brands That Good Works Will Drive Sales?
/ March 19, 2015 12:10 pm
Can 72andSunny Convince Brands That Good Works Will Drive Sales?

AdWeek reports "72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10 years as chief of the San Clemente, Calif.-based Surfrider Foundation, which he helped build into the largest nonprofit devoted to coastal protection.". Read More

This Time Y&R Picks an Insider to Lead Business Development
/ March 12, 2015 11:50 am
This Time Y&R Picks an Insider to Lead Business Development

AdWeek reports "Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on the agency. This time, however, Sable has picked a consummate insider: Alex Hughes." . Read More

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links
/ March 4, 2015 12:27 pm
Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Adweek reports "Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing sophistication.". Read More

Why agencies are bullish on Spotify
/ March 2, 2015 10:35 am
Why agencies are bullish on Spotify

Digiday reports: "Spotify has won the hearts — and marketing dollars — of digital agencies" According to the report, the company says it has grown to more than 60 million monthly active users, 15 million of whom are paying subscribers and 45 million free users. Read More

Perion Acquires MakeMeReach, Adding Social Media to Its Mobile Marketing Platform
/ February 13, 2015 9:47 am
Perion Acquires MakeMeReach,  Adding Social Media to Its Mobile Marketing Platform

Perion Network Ltd. (NASDAQ: PERI) announced today that it acquired MakeMeReach, a profitable and rapidly growing Paris-based company and one of Europe's leading social media advertising platforms. . Read More

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