AdvertisingAge reports "PepsiCo's Pepsi brand notched the highest change in brand buzz thanks to the Super Bowl, but it was McDonald's that scored best in purchase consideration and word of mouth. That's according to YouGov BrandIndex's annual look at pre- and post-Super Bowl metrics." . Read More
Yahoo Finance reports that Google (GOOG) has surpassed Apple (AAPL) as the world's most valuable brand, according to MillwardBrown's 2014 BrandZ ranking. . Read More one comment
TechCrunch reports that Engagor, a platform for brands and enterprises to monitor and analyze their social channels in order to engage with customers, has raised $2.6 Million in the Series A round of funding. This round was led by HummingBird Ventures. “Most existing products are specific solutions that focus on, say; say social listening or social publishing, rather than covering the full gamut of a social media team’s needs,” said Folke Lemaitre, the CEO and co-founder of the company. Read More
Fast food chain Burger King's Twitter account was taken over by hackers Monday, who switched its profile picture to one with McDonald's golden arches, changed the background to match the one on McDonald's Twitter account, and posted a fake message telling followers that Burger King had been acquired by McDonald's. Read More
New York – The New York Times on Monday reported on Disney's plans to offer portable media players in McDonald's Happy Meals, as detailed in a recent patent application. Customers could then download segments of movies, cartoons or games over Wi-Fi within the restaurants to the media players. "The reward for eating at a restaurant, for example, could be the automatic downloading of a segment of a movie or the like, or a short animated [...].
London — Fast food restaurant chain McDonald's has partnered with Sony Music on a promotion to offer free music downloads from Sony's new online music store, The Financial Times reported. Free downloads would be included when McDonald's customers purchase the restaurant's signature Big Mac sandwich. Sony launched its Connect online music store last month, to compete with rival services from Apple, Napster and others. Similar promotions have seen Napster downloads offered by Heineken and [...].
Los Angeles — The Los Angeles Times reported on Monday that Sony is looking to partner with fast food chain McDonald's to market its new music download store, Sony Connect. McDonald's customers would receive free song downloads from Sony Connect, while Sony would benefit from an estimated $30 million campaign from McDonald's to promote the service and giveaway, sources told The Times. Sony also has a deal in place with United Airlines to allow frequent [...].