Post Tagged with: "Nielsen"

Nielsen/Social Guide: New Study Confirms Correlation Between Twitter and TV Ratings
/ March 20, 2013 8:47 am
Nielsen/Social Guide: New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in . Read More

Nielsen Report: Total U.S. Music Sales Grew in 2012
/ January 4, 2013 1:28 pm
Nielsen Report: Total U.S. Music Sales Grew in 2012

A report published by Nielsen in collaboration with Billboard shows that U.S. music sales grew 3.1 percent in 2012 setting a new record for the music industry. . Read More

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Nielsen and Twitter partner for standardized TV metrics
/ December 17, 2012 11:15 am
Nielsen and Twitter partner for standardized TV metrics

Nielsen and Twitter today announced a new metric intended to establish a syndicated-standard way of tracking TV-related Twitter activity, making it into the kind of numbers the industry is familiar with. Read More

Guest blog: measuring today’s audiences is complicated, but tools are getting better
/ November 21, 2012 9:06 am
Guest blog: measuring today’s audiences is complicated, but tools are getting better

Integrated marketing strategist Alexandra Kaam guest-blogged the Future of Television Summit. Here's her take on, “Re-inventing Ratings in a Multi-Screen World: What are the Video Metrics of the Future?”. Read More

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Nielsen: 40% use phone or tablet while watching TV
/ November 15, 2012 10:10 am
Nielsen: 40% use phone or tablet while watching TV

The average American spent more than 34 hours a week in front of a television set during Q2, according to Nielsen, but an increasing amount of that time is spent simultaneously with another screen. Read More

Nielsen acquires SocialGuide to gain social TV data
/ November 14, 2012 12:53 pm
Nielsen acquires SocialGuide to gain social TV data

Social television specialist SocialGuide has been acquired by Nielsen and NM Incite, its social media subsidiary joint venture with McKinsey & Co. Read More

Nielsen: ‘Halo 4′ and ‘COD: Black Ops II’ top gamer’s wish lists [with separate charts for each console]
/ October 16, 2012 9:02 am
Nielsen: ‘Halo 4′ and ‘COD: Black Ops II’ top gamer’s wish lists [with separate charts for each console]

Nielsen has released its Game Rank for the final quarter of 2012, reporting which titles gamers want to see in their pile of holiday gifts. These charts show the most anticipated titles for the three consoles. Read More

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