U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in . Read More
A report published by Nielsen in collaboration with Billboard shows that U.S. music sales grew 3.1 percent in 2012 setting a new record for the music industry. . Read More
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Nielsen and Twitter today announced a new metric intended to establish a syndicated-standard way of tracking TV-related Twitter activity, making it into the kind of numbers the industry is familiar with. Read More
Integrated marketing strategist Alexandra Kaam guest-blogged the Future of Television Summit. Here's her take on, “Re-inventing Ratings in a Multi-Screen World: What are the Video Metrics of the Future?”. Read More
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The average American spent more than 34 hours a week in front of a television set during Q2, according to Nielsen, but an increasing amount of that time is spent simultaneously with another screen. Read More
Social television specialist SocialGuide has been acquired by Nielsen and NM Incite, its social media subsidiary joint venture with McKinsey & Co. Read More
Nielsen has released its Game Rank for the final quarter of 2012, reporting which titles gamers want to see in their pile of holiday gifts. These charts show the most anticipated titles for the three consoles. Read More
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