Post Tagged with: "Nielsen"

Nielsen Study: Facebook Has Reach Comparable or Exceeding TV Networks
/ August 1, 2013 7:26 am
Nielsen Study: Facebook Has Reach Comparable or Exceeding TV Networks

According to a recent Nielsen study commissioned by Facebook, which has more than 1 billion users globally, for younger demographics, Facebook can contribute significant incremental or duplicated reach to that of major TV networks. . Read More

Variety: Netflix, Hulu Dominate Mobile TV Viewing
/ June 3, 2013 12:48 pm
Variety: Netflix, Hulu Dominate Mobile TV Viewing

Variety reports that approximately 64% of TV shows viewed on smartphones and 54% on tablets were via Netflix, Hulu Plus or another online video-subscription service, according to a survey commissioned by the Council for Research Excellence, which is funded by Nielsen. . Read More

Nielsen/Social Guide: New Study Confirms Correlation Between Twitter and TV Ratings
/ March 20, 2013 8:47 am
Nielsen/Social Guide: New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in . Read More

Nielsen Report: Total U.S. Music Sales Grew in 2012
/ January 4, 2013 1:28 pm
Nielsen Report: Total U.S. Music Sales Grew in 2012

A report published by Nielsen in collaboration with Billboard shows that U.S. music sales grew 3.1 percent in 2012 setting a new record for the music industry. . Read More

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Nielsen and Twitter partner for standardized TV metrics
/ December 17, 2012 11:15 am
Nielsen and Twitter partner for standardized TV metrics

Nielsen and Twitter today announced a new metric intended to establish a syndicated-standard way of tracking TV-related Twitter activity, making it into the kind of numbers the industry is familiar with. Read More

Guest blog: measuring today’s audiences is complicated, but tools are getting better
/ November 21, 2012 9:06 am
Guest blog: measuring today’s audiences is complicated, but tools are getting better

Integrated marketing strategist Alexandra Kaam guest-blogged the Future of Television Summit. Here's her take on, “Re-inventing Ratings in a Multi-Screen World: What are the Video Metrics of the Future?”. Read More

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Nielsen: 40% use phone or tablet while watching TV
/ November 15, 2012 10:10 am
Nielsen: 40% use phone or tablet while watching TV

The average American spent more than 34 hours a week in front of a television set during Q2, according to Nielsen, but an increasing amount of that time is spent simultaneously with another screen. Read More

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