Post Tagged with: "Nielsen"

Nielsen Will Begin Measuring Video Ads On Roku
/ April 30, 2015 11:58 am
Nielsen Will Begin Measuring Video Ads On Roku

TechCrunch reports "In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs." . Read More

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)
/ April 13, 2015 12:08 pm
Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)

Variety reports "Madison Avenue has long paid for TV commercials in a way that made sense when everyone watched TV the same way. With digital technology giving rise to multiple kinds of couch-potato behavior, however, advertisers are pushing for something new.". Read More

SVOD Services In 41% of U.S. Homes
/ March 11, 2015 2:03 pm
SVOD Services In 41% of U.S. Homes

Broadcasting & Cable reports "Big changes continue in the way Americans consume television. In its new Total Audience Report for the fourth quarter of 2014, Nielsen says that 41% of U.S. homes have access to a subscription video-on-demand service like Netflix, up from 36% a year ago.". Read More

Wednesday Ratings: Fox’s ‘Empire’ Hits New High with Sixth Week of Growth
/ February 19, 2015 1:00 pm
Wednesday Ratings: Fox’s ‘Empire’ Hits New High with Sixth Week of Growth

Variety reports "Primetime television has never seen a ratings growth story like Fox’s “Empire,” which continued to defy the odds on Wednesday night by drawing a series-high audience for a sixth consecutive week." . Read More

Super Bowl Ratings Hit All-Time High With Patriots’ Win on NBC
/ February 2, 2015 12:10 pm
Super Bowl Ratings Hit All-Time High With Patriots’ Win on NBC

Variety reports "Nielsen will issue total-viewer estimates later today, but early indications are that Sunday’s Super Bowl thriller between the New England Patriots and Seattle Seahawks could break U.S. television records.". Read More

Golden Globes Ratings on NBC Down Vs. Last Year, Still Strong
/ January 13, 2015 8:48 am
Golden Globes Ratings on NBC Down Vs. Last Year, Still Strong

Variety reports "After soaring to its largest audience in a decade last year, the Golden Globes on NBC cooled off a bit in the ratings this time around. Nielsen was expected to release total-viewer and demo estimates for Sunday’s primetime telecast later Monday, but in the overnights the show earned a 12.6 household rating/19 share — down 11% from last year’s 14.1 and about on par with 2013.". Read More

CNBC Business Day Cutting The Nielsen Cord, Network Says
/ January 6, 2015 8:44 am
CNBC Business Day Cutting The Nielsen Cord, Network Says

Deadline reports "CNBC said today it is unplugging from Nielsen for its Business Day programming and, instead, will partner with financial research provider Cogent Reports to measure the effectiveness of ad campaigns on the network.". Read More

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