Nielsen and Twitter today announced a new metric intended to establish a syndicated-standard way of tracking TV-related Twitter activity, making it into the kind of numbers the industry is familiar with. Read More

Social television specialist SocialGuide has been acquired by Nielsen and NM Incite, its social media subsidiary joint venture with McKinsey & Co. Read More

As the New York Giants and New England Patriots prepare to do battle in Sunday's Super Bowl, new figures released by Nielsen and NM Incite indicate the two teams are in a virtual dead heat in terms of Internet buzz. . Read More

New York – Ratings firm Nielsen announced on Tuesday that it has partnered with global management consulting firm McKinsey & Company, on a joint venture that aims to help companies harness social media intelligence.

NM Incite will incorporate Nielsen’s existing BuzzMetrics platform, while McKinsey will contribute marketing and sales support, along with organization and service operations.

The venture, which is currently working with select pilot clients, expects in the fall to offer services with an initial focus on improving marketing effectiveness, product launch optimization and customer service experience. [...].