Post Tagged with: "NM Incite"

Nielsen and Twitter partner for standardized TV metrics
/ December 17, 2012 11:15 am
Nielsen and Twitter partner for standardized TV metrics

Nielsen and Twitter today announced a new metric intended to establish a syndicated-standard way of tracking TV-related Twitter activity, making it into the kind of numbers the industry is familiar with. Read More

Nielsen acquires SocialGuide to gain social TV data
/ November 14, 2012 12:53 pm
Nielsen acquires SocialGuide to gain social TV data

Social television specialist SocialGuide has been acquired by Nielsen and NM Incite, its social media subsidiary joint venture with McKinsey & Co. Read More

Social media no predictor of Super Bowl XLVI
[with infographic]
/ February 1, 2012 12:14 pm
Social media no predictor of Super Bowl XLVI <br />[with infographic]

As the New York Giants and New England Patriots prepare to do battle in Sunday's Super Bowl, new figures released by Nielsen and NM Incite indicate the two teams are in a virtual dead heat in terms of Internet buzz. . Read More

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Nielsen, McKinsey Form Social Media Intelligence Venture
/ June 15, 2010 9:32 am

New York – Ratings firm Nielsen announced on Tuesday that it has partnered with global management consulting firm McKinsey & Company, on a joint venture that aims to help companies harness social media intelligence.

NM Incite will incorporate Nielsen’s existing BuzzMetrics platform, while McKinsey will contribute marketing and sales support, along with organization and service operations.

The venture, which is currently working with select pilot clients, expects in the fall to offer services with an initial focus on improving marketing effectiveness, product launch optimization and customer service experience. [...].

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