Post Tagged with: "Social Media"

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat
/ March 31, 2015 12:38 pm
4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

AdWeek reports "Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that have everyone talking—Twitter's Periscope and Meerkat—which present even greater challenges, legal and otherwise, when compared to merely tweeting or posting Instagram photos." . Read More

Twitter Teaming With Foursquare For Location Tagging In Tweets
/ March 23, 2015 11:42 am
Twitter Teaming With Foursquare For Location Tagging In Tweets

TechCrunch reports "Twitter is bringing the ability to tag specific locations to Tweets via official apps and the web, through a partnership with Foursquare. The company tweeted about the upcoming feature today, showing a video of how it’ll work in iOS.". Read More

Inside LinkedIn’s ‘underpants gnome’ publishing strategy
/ March 20, 2015 10:51 am
Inside LinkedIn’s ‘underpants gnome’ publishing strategy

Digiday reports "For years, social media platforms operated under the conceit that if they could simply accumulate enough users, a business model would eventually present itself. Now, publishers have adopted the same philosophy, posting their media (particularly their videos) directly to platforms such as Facebook and Twitter in the hopes that amassing an audience there will one day result in a revenue stream." . Read More

Sirius XM Founder: Robot Clones Are Coming Thanks to Digital Media
/ March 16, 2015 11:30 am
Sirius XM Founder: Robot Clones Are Coming Thanks to Digital Media

AdWeek reports "Imagine if you could create a robot programmed with someone's personality based on what he or she has revealed via Google, Facebook, Twitter, etc. It would think and react the same way the human being would while being completely created by people. According to Martine Rothblatt—the founder of Sirius Radio, United Therapeutics and GeoStar—that day is closer than you think." . Read More

Are viral traffic’s days numbered?
/ March 9, 2015 10:54 am
Are viral traffic’s days numbered?

Digiday reports "It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.". Read More

Twitter Taps Partner Data To Help Marketers Target Their Ads
/ March 5, 2015 10:43 am
Twitter Taps Partner Data To Help Marketers Target Their Ads

TechCrunch reports "Twitter announced a new ad targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like 'coffee buyers' and 'cereal buyers.'" . Read More

‘Facebook is over': The social networks you need to know now
/ March 4, 2015 12:27 pm
‘Facebook is over': The social networks you need to know now

Digiday reports "Navigating the array of social networking apps out there is mind-boggling for most average consumers. But for an agency or brand, figuring out which one to spend media dollars on is even more challenging. Sure, Tinder has 50 billion swipes a day, but the platform is notoriously anti-advertising." . Read More

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