Post Tagged with: "Social Media"

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

28 social media management tools rated, scored, and reviewed (study)
/ April 21, 2015 12:01 pm
28 social media management tools rated, scored, and reviewed (study)

VentureBeat reports "Global hotel chain Hyatt tweets 1,600 times a week. Chevrolet tweets 4,300 times each week. But American Airlines makes that little blue bird sing loudest, tweeting an astonishing 6,400 times every single week." . Read More

Pretty Little Liars Shares the Secrets of Its Social Media Success
/ April 17, 2015 11:01 am
Pretty Little Liars Shares the Secrets of Its Social Media Success

AdWeek reports "It'sno big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date." . Read More

“iHeartRadio Music Awards” Generates 14 billion Social Media Impressions
/ April 1, 2015 1:49 pm
“iHeartRadio Music Awards” Generates 14 billion Social Media Impressions

The “iHeart Radio Music Awards” generated an impressive total of 18 billion social media impressions throughout the promotional period and show, compared to 8.5 billion last year – and compared to approximately 5 billion for the Academy Awards. The awards show was the no.1 trending show of the night -- and of the week -- on Twitter, beating the Kids’ Choice Awards, the Walking Dead and other popular shows. The Awards also won the Nielsen TV social ratings for the night – and for the entire week. . Read More

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat
/ March 31, 2015 12:38 pm
4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

AdWeek reports "Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that have everyone talking—Twitter's Periscope and Meerkat—which present even greater challenges, legal and otherwise, when compared to merely tweeting or posting Instagram photos." . Read More

Twitter Teaming With Foursquare For Location Tagging In Tweets
/ March 23, 2015 11:42 am
Twitter Teaming With Foursquare For Location Tagging In Tweets

TechCrunch reports "Twitter is bringing the ability to tag specific locations to Tweets via official apps and the web, through a partnership with Foursquare. The company tweeted about the upcoming feature today, showing a video of how it’ll work in iOS.". Read More

Inside LinkedIn’s ‘underpants gnome’ publishing strategy
/ March 20, 2015 10:51 am
Inside LinkedIn’s ‘underpants gnome’ publishing strategy

Digiday reports "For years, social media platforms operated under the conceit that if they could simply accumulate enough users, a business model would eventually present itself. Now, publishers have adopted the same philosophy, posting their media (particularly their videos) directly to platforms such as Facebook and Twitter in the hopes that amassing an audience there will one day result in a revenue stream." . Read More

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