The Next Web reports that Facebook has announced a new initiative to make its ad products simpler, which will result in ending 50 % of its ad units by the end of this year. The program is the result of feedback Facebook has received from marketers. The company has said that over 13 ad units will be shut down over the next six months. . Read More

Reuters reports that VKontakte (www.vk.com), Europe's biggest social network having 210 million registered users, was placed on a black list of sites prohibited from distributing content inside Russia, though the ban was lifted after a few hours. Read More

Mashable reports that Foursquare has unveiled super-specific search filters for its iOS and Android App, which makes it easier for users to find particular venues. The location-based social network said, “With today's update ... Foursquare helps you find exactly what you want, whatever that may be.” . Read More

About.me today announced that it has acquired Wefollow, a directory service that allows people to find others having similar interests such as sports, politics, etc. Wefollow’s scores and algorithms help to organize and surface users, and will become a search offering on the about.me platform. . Read More

LinkedIn, the professionals' social network, with over 200 million users, 3,700 staff and 26 offices worldwide has turned 10 years old. It was co-founded by Reed Hoffman in . Read More

VentureBeat reports that Twitter has improved user experience on its iOS and Android apps with the introduction of a couple of new features. . Read More

VentureBeat reports that Jim Breyer, the Accel Partners venture capitalist, is stepping down from Facebook’s board of directors. Read More