Nielsen and Twitter today announced a new metric intended to establish a syndicated-standard way of tracking TV-related Twitter activity, making it into the kind of numbers the industry is familiar with. Read More

Social television specialist SocialGuide has been acquired by Nielsen and NM Incite, its social media subsidiary joint venture with McKinsey & Co. Read More

Univision is the first partner for the latest product from SocialGuide, a Spanish-language version of the social TV content and data firm’s newly unveiled SocialGuide Intelligence platform. Read More

Tribune Media Services’ TV information site Zap2it and social TV products and measurement firm SocialGuide have confirmed their strategic collaboration designed to connect with the growing number of people who engage with social media while they watch their favorite shows. Read More