Post Tagged with: "Spotify"

Spotify May Cut ‘Freemium’ to Three Months, Sources Say…
/ May 15, 2015 11:36 am
Spotify May Cut ‘Freemium’ to Three Months, Sources Say…

Digital Music News reports "Spotify may soon be limiting its free, ad-supported access to just three months, instead of its open-ended, unlimited freemium access plan currently, according to multiple sources to Digital Music News.". Read More

Spotify’s success hinges on original video content
/ May 8, 2015 11:15 am
Spotify’s success hinges on original video content

VentureBeat reports "Spotify is planning to enter the video-streaming space, according to a Wall Street Journal report, but it’s a move that would see it go up against a number of big players." . Read More

Music streaming service Spotify has reportedly raised $350M at $8B valuation
/ May 1, 2015 2:28 pm
Music streaming service Spotify has reportedly raised $350M at $8B valuation

VentureBeat reports "Spotify, one of the most popular music streaming services available today, has raised a new $350 million round of funding, according to a new report today.". Read More

Jay Z’s Spotify competitor Tidal reportedly just lost its CEO
/ April 17, 2015 11:10 am
Jay Z’s Spotify competitor Tidal reportedly just lost its CEO

VentureBeat reports "Tidal CEO Andy Chen has left the company, according to Swedish website Breakit. The blog had been looking into the layoff of 25 employees at Tidal when a spokesman for the service confirmed that Chen would no longer be serving as CEO and that former CEO Peter Tonstad would take the helm in the interim.". Read More

Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods
/ April 16, 2015 11:00 am
Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods

Advertising Age reports "As interested as advertisers may be in marketing to people based on the genre of music they're listening to,Spotify thinks brands may be more interested in advertising to people based on what they're likely doing while listening to that music.". Read More

4 things we learned about the music-streaming industry
/ March 30, 2015 12:45 pm
4 things we learned about the music-streaming industry

Digiday reports "The audio landscape is maturing, with listenership growing alongside advertisers’ hopes for the medium. Late last week, executives from Pandora, Spotify and Triton Digital gathered for a panel at MediaOcean’s Manhattan office to discuss progress, frustrations and opportunities in the music-streaming industry." . Read More

Why agencies are bullish on Spotify
/ March 2, 2015 10:35 am
Why agencies are bullish on Spotify

Digiday reports: "Spotify has won the hearts — and marketing dollars — of digital agencies" According to the report, the company says it has grown to more than 60 million monthly active users, 15 million of whom are paying subscribers and 45 million free users. Read More

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