Post Tagged with: "Tumblr"

Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
/ November 25, 2014 10:38 am
Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

TechCrunch reports "Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial (and heavily mobile) audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications." . Read More

Tumblr Introduces Auto-Playing Video Ads to Users’ Dashboards
/ October 29, 2014 11:35 am
Tumblr Introduces Auto-Playing Video Ads to Users’ Dashboards

TechCrunch reports “Tumblr’s auto-playing video ads will begin rolling out to users’ dashboards today, in a pilot program that includes participation from ten big-name brands such as CW, Lexus, Universal, JCPenney, Hulu and others.” . Read More

Yahoo’s Tumblr Enhances Video Player, But It’s Still No YouTube Killer
/ October 23, 2014 10:31 am
Yahoo’s Tumblr Enhances Video Player, But It’s Still No YouTube Killer

Variety reports "Tumblr, the micro-blogging site Yahoo acquired last year for $1.1 billion, has rolled out new features to make itself a better home for video. But despite speculation that it’s aiming to become a rival to Google’s YouTube, Tumblr still has a long way to go before it can credibly challenge the Internet’s No. 1 video site." . Read More

Tumblr Clears RSS reader with 30 Million Users
/ September 15, 2014 11:23 am
Tumblr Clears RSS reader with 30 Million Users

TechCrunch reports “Tumblr has lifted its ban of fashion-centric RSS reader Bloglovin after blocking the service for more than five weeks.”. Read More

Tumblr Blocks Bloglovin, Fashion’s Number-one RSS reader with 25 Million Users
/ August 8, 2014 12:18 pm
Tumblr Blocks Bloglovin, Fashion’s Number-one RSS reader with 25 Million Users

VentureBeat reports “Bloglovin, possibly the only RSS reader to win over the fashion and beauty industry, received some bad news last week: a strict block from Yahoo’s Tumblr that prevents all Bloglovin users from accessing Tumblr blogs via the site.” . Read More

Tumblr Closes Massive TV Ad Deal with Viacom, Ahead of MTV Movie Awards
/ March 21, 2014 4:08 pm
Tumblr Closes Massive TV Ad Deal with Viacom, Ahead of MTV Movie Awards

VentureBeat reports that Tumblr and Viacom have entered in a partnership to deliver co-branded ad promotions for advertisers for major properties like VH1, MTV, Nickelodeon, Comedy Central, and CMT. This deal follows Twitter’s efforts to enter the television business and indicates a significant shift for Tumblr as a possible second-screen competitor. Read More

Tumblr Launches ‘Sponsored Trending Blogs’ Ads for Mobile
/ December 3, 2013 3:15 pm
Tumblr Launches ‘Sponsored Trending Blogs’ Ads for Mobile

VentureBeat reports that Tumblr has released a new tool for presenting popular blogs online. The blogging platform, which includes 153 million blogs, is now owned by Yahoo, and is receiving over 100 million posts daily. . Read More

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