Post Tagged with: "Video"

Unscripted Producer 44 Blue Launches Virtual Reality Studio
/ May 12, 2015 3:49 pm
Unscripted Producer 44 Blue Launches Virtual Reality Studio

Hollywood Reporter reports "Unscripted TV outfit 44 Blue is looking to bring its stories to life through virtual reality with new studio Ovrture. Launched Tuesday, Los Angeles-based Ovrture will produce 360-degree content based on 44 Blue TV projects Lockup on MSNBC and Nightwatch on A&E. The studio will also create VR content in music, sports, scripted, animation, social impact and brand marketing categories.". Read More

The pay-TV industry is bleeding subscribers
/ May 12, 2015 3:05 pm
The pay-TV industry is bleeding subscribers

DigiDay reports "Industry-wide contraction could accelerate as digital video grows in prominence, Internet connections improve, and “over-the-top” (OTT) services such as Netflix and Hulu make it easier to pipe top-notch video content through the Web to living room TVs. “This is a very real threat [for the pay-TV industry] that is going to occur,” said Erik Brannon, senior analyst at IHS Technology. “It may not be a question of if, but when.”. Read More

Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers
/ May 11, 2015 11:47 am
Facebook Opens Its Multi-Photo Carousel Ads to Mobile App Advertisers

"After introducing its carousel ads last June as a way for brands to include photo galleries and a link in their ads, Facebook is opening up the format for app developers to use to drive downloads and get people who have already downloaded an app to keep using it.". Read More

Is VR Getting Real?
/ May 11, 2015 11:43 am
Is VR Getting Real?

Multichannel reports, "Virtual reality is getting real. And while technology and business challenges remain, neither of which are trivial, VR is capturing the attention of an evolving ecosystem comprising content developers, postproduction companies, pay TV providers and more.". Read More

Why brands bypass agencies to go directly to production companies
/ May 11, 2015 11:35 am
Why brands bypass agencies to go directly to production companies

DigiDay reports "Liya Sharif, who heads global brand strategy at Qualcomm, said that while agencies are still very much part of her portfolio, there is something unique about working directly with companies like 1stAveMachine. “We get time to be creative and have an ability to direct the work,” she said. “They also bring to the table an expertise level that traditional agencies may not be staffed up for.” In those cases, the agency is going to outsource it to production shops anyway, said Sharif. So why not do it themselves?". Read More

How Elite Daily is building a millennial video strategy
/ May 11, 2015 11:17 am
How Elite Daily is building a millennial video strategy

DigiDay reports "The millennial-aimed publisher, which was acquired by Daily Mail’s parent company DMG Media in January, doubled its video team from eight to 16 full-time employees last month. It boasts a respectable 10 million monthly views per month on YouTube and is focusing heavily on Facebook, where it sees the majority of its traffic originate and has published some videos that crack 1 million views." . Read More

Is Meerkat’s new Facebook integration going to mess up your newsfeed?
/ May 8, 2015 11:11 am
Is Meerkat’s new Facebook integration going to mess up your newsfeed?

VentureBeat reports "Meerkat’s recent move to support sharing its live videos on Facebook was a necessary one for the young startup. But what does Meerkat’s arrival mean for Facebook users?". Read More

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