Post Tagged with: "Yahoo"

Yahoo fails to impress with digital magazines
/ May 7, 2015 11:55 am
Yahoo fails to impress with digital magazines

Digiday reports "A year ago, Yahoo, struggling to turn its ad business around, kicked off a string of digital 'magazines' run by big-name print journalists like David Pogue and Joe Zee." . Read More

Yahoo Calls In Advisors To Weigh The Future Of Its 35.5%, $9B Stake In Yahoo Japan
/ April 22, 2015 11:16 am
Yahoo Calls In Advisors To Weigh The Future Of Its 35.5%, $9B Stake In Yahoo Japan

TechCrunch reports "During a video stream discussing Yahoo’s Q1 earnings today, CEO Marissa Mayer noted that Yahoo has closed down 17 offices since she joined the company as part of a wider efficiency strategy. And it looks like Yahoo is eyeing up one more big downsize in its international profile: the company has retained advisors to decide what to do with its 35.5%, $9 billion stake in Yahoo Japan, a longtime portal in the country that Yahoo operates as a joint venture with Softbank." . Read More

In a World of Long-Form Video, Make Your Ads Count
/ April 22, 2015 10:49 am
In a World of Long-Form Video, Make Your Ads Count

AdWeek reports "Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and cheesy-but-heartwarming holiday ads." . Read More

Ad Tech And Mobile In Focus In Microsoft And Yahoo’s Renewed Search Deal
/ April 16, 2015 10:56 am
Ad Tech And Mobile In Focus In Microsoft And Yahoo’s Renewed Search Deal

TechCrunch reports "After months of negotiations, Microsoft and Yahoo today finally announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership.". Read More

Sources: Yahoo In Talks To Buy Foursquare
/ April 15, 2015 11:35 am
Sources: Yahoo In Talks To Buy Foursquare

TechCrunch reports "Yahoo has been busy rebuilding its business aroundmobile under CEO Marissa Mayer, and soon it could make one of its biggest bets yet on the platform. We have heard perennially that the company has been looking to buyFoursquare, the New York startup behind the eponymous local search app and location-based social “check-in” appSwarm. The latest rumor we are hearing is giving the deal a price tag of around $900 million." . Read More

With Alibaba shares spun off, Yahoo shifts focus to its own stock price
/ March 27, 2015 10:59 am
With Alibaba shares spun off, Yahoo shifts focus to its own stock price

VentureBeat reports "Today Yahoo announced it will buy back $2 billion worth of its own stock. The new repurchasing plan is in addition to an existing buy-back program that allows Yahoo to repurchase $726 million worth of company stock, according to MarketWatch." . Read More

Yahoo Bets on TV-Style Comedies to Grow Its Video Business
/ March 18, 2015 11:04 am
Yahoo Bets on TV-Style Comedies to Grow Its Video Business

Variety reports "The seeds of Yahoo’s St. Patrick’s Day premiere of season six of “Community” were planted when CEO Marissa Mayer made a critical decision in January 2014 about the future of the Internet media company’s video biz." . Read More

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