Post Tagged with: "YouTube"

How Elite Daily is building a millennial video strategy
/ May 11, 2015 11:17 am
How Elite Daily is building a millennial video strategy

DigiDay reports "The millennial-aimed publisher, which was acquired by Daily Mail’s parent company DMG Media in January, doubled its video team from eight to 16 full-time employees last month. It boasts a respectable 10 million monthly views per month on YouTube and is focusing heavily on Facebook, where it sees the majority of its traffic originate and has published some videos that crack 1 million views." . Read More

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
/ May 8, 2015 11:07 am
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

AdWeek reports "Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into what counts as a view when serving a video ad, and what it found was that 54 percent of promotional clips are viewable on phones, tablets and desktops." . Read More

Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs
/ April 30, 2015 11:48 am
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs

TechCrunch reports "YouTube just held its annual Brandcast event in Madison Square Garden, where it trotted out online video stars for an audience of advertisers. The big message was that YouTube stars are huge celebrities, attracting lots of passionate fans — so advertisers should spend their money on, you guessed it, YouTube. Tonight there was an emphasis on mobile, with YouTube’s head of content and business operations Robert Kyncl predicting that within five years, the majority of ad-supported videos will be watched on mobile devices." . Read More

YouTube Star Jenna Marbles Signs With CAA
/ April 28, 2015 12:08 pm
YouTube Star Jenna Marbles Signs With CAA

Deadline reports "Jenna Marbles – one of YouTube’s most-watched personalities and already one of its busiest crossover performers as a comedy personality – has signed with CAA for representation in all areas.". Read More

Facebook Opens Branded Video Program on YouTube’s Anniversary
/ April 23, 2015 12:31 pm
Facebook Opens Branded Video Program on YouTube’s Anniversary

AdAge reports "On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party." . Read More

Like it or not, autoplay video won
/ April 21, 2015 11:59 am
Like it or not, autoplay video won

Digiday reports "Grouse all you want, autoplay video isn’t going away. In fact, it will only become more ubiquitous.". Read More

DigiTour Names Fullscreen’s Jonah Minton As Chief Revenue Officer
/ April 14, 2015 12:45 pm
DigiTour Names Fullscreen’s Jonah Minton As Chief Revenue Officer

Deadline reports "Jonah Minton, an early member of the executive team at Fullscreen, has left the online-video giant for DigiTour Media, where he will be chief revenue officer. DigiTour is perhaps the best-known company creating live events for fans of YouTube and Vine stars, creating gatherings in the United States, Canada and England that it says drew more than 100,000 attendees last year.". Read More

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