Post Tagged with: "YouTube"

Facebook vs. YouTube: What Does Your Video-Ad Buy Get You?
/ February 10, 2015 4:22 pm
Facebook vs. YouTube: What Does Your Video-Ad Buy Get You?

Advertising Age reports "Brands want as many people to watch their video ads as possible. But they only want to pay for the people who actually watch their videos." . Read More

Condé Nast is courting YouTube stars
/ February 9, 2015 1:01 pm
Condé Nast is courting YouTube stars

Digiday reports "Move over, Hamish Bowles. The new video star at Condé Nast is a YouTube personality.". Read More

Chat App Line’s Latest Experiment Is A YouTube-Like Video Service
/ February 6, 2015 11:42 am
Chat App Line’s Latest Experiment Is A YouTube-Like Video Service

TechCrunch reports "Messaging app company Line continues to build out its business beyond its core chat service after it launched a YouTube-like video service in Thailand. The company, which claims 181 million active users worldwide, is evaluating plans to introduce similar services in other markets." . Read More

YouTube Launches Multi-Angle Video Experiment
/ February 4, 2015 10:42 am
YouTube Launches Multi-Angle Video Experiment

TechCrunch reports "Here is a small but fun experiment that YouTube is rolling out today: videos that let you switch between different camera angles while the video is playing. These multi-angle videos are only an experiment right now and there’s only one video that actually showcases this feature so far.". Read More

Here’s Vessel’s plan to make ‘beautiful’ mobile ads
/ February 2, 2015 12:10 pm
Here’s Vessel’s plan to make ‘beautiful’ mobile ads

Digiday reports "Most entrepreneurs building media platforms tend to scale first, monetize later. YouTube, Facebook, Twitter, Snapchat and others all walked onto Madison Avenue with massive audiences. Vessel, a Web video platform currently in private beta, strolled into the office of top marketing executives last year without a single registered user.". Read More

Twitter’s Video Plans Include Autoplay Ad Previews
/ January 9, 2015 8:29 am
Twitter’s Video Plans Include Autoplay Ad Previews

Advertising Age reports "Advertisers love Facebook's autoplaying video ads as well as YouTube's pay-for-plays ones. Now they're getting excited about Twitter's potential to combine the two features in its own nascent video ad product.". Read More

Is Google using YouTube to tighten its grip on ad tech?
/ January 5, 2015 8:56 am
Is Google using YouTube to tighten its grip on ad tech?

Digiday reports "Last October, consumer-packaged goods giant Mondelēz International struck what it termed its largest-ever digital media deal with Google." . Read More

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