Post Tagged with: "YouTube"

Is Google using YouTube to tighten its grip on ad tech?
/ January 5, 2015 8:56 am
Is Google using YouTube to tighten its grip on ad tech?

Digiday reports "Last October, consumer-packaged goods giant Mondelēz International struck what it termed its largest-ever digital media deal with Google." . Read More

5 things we learned about YouTube in 2014
/ December 29, 2014 9:16 am
5 things we learned about YouTube in 2014

Digiday reports "Digital video dominated the media landscape this year as leading publishers, brands and agencies poured major resources into the format. And YouTube once again dominated the world of digital video, though it faced a raft of competition from players new and old. As the year comes to a close, we reflect on what we have learned about Google’s video-streaming site in 2014.". Read More

Sony says ‘The Interview’ has already raked in $15 million online
/ December 29, 2014 9:16 am
Sony says ‘The Interview’ has already raked in $15 million online

Mashable reports "Despite an ongoing hacking scandal and a launch that was canceled and only recently rescheduled, The Interview has managed to rake in $15 million since its online debut on Wednesday.". Read More

AdRev Aquires DashGo, Enters Digital Distribution
/ December 16, 2014 8:03 am
AdRev Aquires DashGo, Enters Digital Distribution

"AdRev, the world’s largest YouTube music administration service, today announced the purchase of DashGo, which allows artists, labels, and publishers to distribute, promote, market, and license music across digital retailers, subscription services and internet radio. With the strategic addition of DashGo’s music distribution to its array of services, AdRev’s parent company, AudioMicro, Inc. positions itself as a key partner in the rapidly evolving world of rights management, including content licensing, distribution, and administration. ". Read More

YouTube finally lets you make GIFs without leaving YouTube
/ December 12, 2014 9:07 am
YouTube finally lets you make GIFs without leaving YouTube

Mashable reports "Without any fanfare, YouTube has introduced a built-in GIF creation tool for selected videos and channels." . Read More

Maker Studios Launches Original Series
/ December 5, 2014 9:39 am
Maker Studios Launches Original Series

Music Choice reports "Maker Studios, the global leader in short-form video and the largest content network on YouTube, today announced its newest original series “CrashPad,” a comedy format starring Bart Baker, will premiere Friday, December 5th across platforms. " . Read More

More scrutiny of YouTube stars’ promotion deals
/ December 2, 2014 9:03 am
More scrutiny of YouTube stars’ promotion deals

Digiday reports "YouTube stars have made a mint off cutting promotional deals with brands. Now, they’re getting more scrutiny over whether these promotional deals are properly disclosed." . Read More

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