Recent Articles

Nielsen’s Plan to Measure Netflix, Amazon Prime Viewership: 3 Key Takeaways
/ November 26, 2014 10:32 am
Nielsen’s Plan to Measure Netflix, Amazon Prime Viewership: 3 Key Takeaways

The Hollywood Reporter reports "Nielsen surprised many with the Nov. 19 reveal that ratings for streaming TV (Netflix and Amazon Prime) are coming in December. The announcement also created a lot of confusion." Read More

FTC orders Sony to refund PS Vita early adopters after misleading ads
/ November 26, 2014 10:32 am
FTC orders Sony to refund PS Vita early adopters after misleading ads

Mashable reports "Sony will be forced to offer partial refunds to customers who purchased the PlayStation Vita in the first half of 2012, after the Federal Trade Commission ruled its advertising practices at the handheld's launch were deceptive." Read More

Marketers: Make Cyber Monday More Than a One-Day Deal
/ November 26, 2014 10:32 am
Marketers: Make Cyber Monday More Than a One-Day Deal

Advertising Age reports "The customer journey on social media can be simplified like this -- brands spend countless hours engaging an audience, working hard toward that elusive moment when a Facebook or Twitter user converts into a customer. The idea is that repeated engagement eventually leads to a sale." Read More

Chromecast Adds Comedy Central, Sesame Street Go, Nickelodeon, TuneIn And More
/ November 25, 2014 10:38 am
Chromecast Adds Comedy Central, Sesame Street Go, Nickelodeon, TuneIn And More

TechCrunch reports "Google continues to build out its lineup of content partners for the Chromecast streaming media device. This time, partners include Comedy Central, Sesame Street Go, Nickelodeon, and TuneIn, providing a good mix of comedy, kids and radio/podcast content for direct broadcast to your TV or display." Read More

AOL Advertising CMO Erika Nardini Steps Down
/ November 25, 2014 10:38 am
AOL Advertising CMO Erika Nardini Steps Down

Advertising Age reports "Erika Nardini, AOL's marketing chief for its advertising division, has decided to leave the company at the end of the year." Read More

5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts
/ November 25, 2014 10:38 am
5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts

Adweek reports "So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds." Read More

South Korea’s Gamevil expands in mobile as it acquires Waplesoft
/ November 25, 2014 10:38 am
South Korea’s Gamevil expands in mobile as it acquires Waplesoft

VentureBeat reports "Gamevil announced today that it is acquiring South Korea’s Waplesoft for an undisclosed price." Read More

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