Recent Articles

The 100 Most Influential Leaders in Marketing, Media and Tech
/ May 27, 2015 1:03 pm
The 100 Most Influential Leaders in Marketing, Media and Tech

AdWeek reports "To assemble this list, we considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, employees overseen, key acquisitions and partnerships, and industry accolades and media buzz. " Read More

Moonves Says CBS Still In Negotiations With Apple Over TV Service
/ May 27, 2015 12:58 pm
Moonves Says CBS Still In Negotiations With Apple Over TV Service

TechCrunch reports "Moonves did say that CBS would ‘probably’ sign up for the service, adding “we’re very excited about it.” Moonves also said that an Apple TV service would also work within its normal affiliate network, and CBS would give a cut of whatever base rate Apple provided to it to those affiliates. The service has been rumored to be bound up in negotiations with TV broadcasters like CBS and others over offering local channels on its new service. A new piece of Apple TV hardware is said to be launching at Apple’s WWDC conference the week after next." Read More

20th Century Fox Launches Apple iTunes App for Daily ‘Flash Sales’
/ May 27, 2015 12:53 pm
20th Century Fox Launches Apple iTunes App for Daily ‘Flash Sales’

Variety reports "20th Century Fox Home Entertainment, looking to drive up digital sales even at lower margins, has launched an iTunes app offering discounts of up to 70% on a different movie from its catalog for a 24-hour window." Read More

LoopMe predicts $500 million annual mobile ad budgets
/ May 27, 2015 12:50 pm
LoopMe predicts $500 million annual mobile ad budgets

Gamesindustry.biz reports "Supermodels and Superbowls is just the start for advertising spend on mobile games, LoopMe's Stephen Upstone told the crowd at Casual Connect Asia. Indeed, for the mobile industry's biggest companies the annual spend on video ads will soon top $500 million." Read More

Shomi to Expand as Standalone Canadian Streaming Service
/ May 27, 2015 12:47 pm
Shomi to Expand as Standalone Canadian Streaming Service

The Hollywood Reporter reports "Canadian cable giants Shaw Media and Rogers Media are expanding their upstart streaming service Shomi in a move that amps up the competition against Netflix Canada." Read More

Why Networks Are Going for Broke This Summer, From binge-viewing to VOD, broadcasters offer big perks
/ May 27, 2015 12:43 pm
Why Networks Are Going for Broke This Summer, From binge-viewing to VOD, broadcasters offer big perks

AdWeek reports ""Summer is a critical time period for so many advertisers: back-to-school, retail, summer movies," noted Darcy Bowe, vp, media director at Starcom. "You really want to get your message out there, but because the broadcasters weren't programming anything new, people were trained not to watch TV in the summer." Read More

Facebook to Host Time Inc.’s Fortune Video-Interview Series with Biz Leaders
/ May 27, 2015 12:31 pm
Facebook to Host Time Inc.’s Fortune Video-Interview Series with Biz Leaders

Variety reports "Facebook, adding another media partner to its burgeoning video strategy, is working with Time Inc.’s Fortune, which is launching a interview series with CEOs and other business bigwigs on the social-media giant’s service. “The Chat,” Fortune’s new video show, is supposed to open the floor to any and all questions, styled after Reddit’s “Ask Me Anything” format. The series will contain advertising and/or sponsorships; at first, the video will include preroll ads, but only for segments hosting on Fortune.com." Read More

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