Recent Articles

Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
/ November 25, 2014 10:38 am
Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

TechCrunch reports "Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial (and heavily mobile) audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications." Read More

Indies, don’t sell shares in your company – Jon Hare
/ November 25, 2014 10:38 am
Indies, don’t sell shares in your company – Jon Hare

GamesIndustry.biz reports "Hare warns young developers - above all else - not to yield control in their startup companies." Read More

Girls Make Games: Educating the developers of tomorrow
/ November 25, 2014 10:38 am
Girls Make Games: Educating the developers of tomorrow

GamesIndustry.biz reports "The scheme gives girls who love games the chance to actually make them, as well as meeting developers and like-minded peers." Read More

Vine adds a feature so you’ll never miss your favorite videos
/ November 25, 2014 10:38 am
Vine adds a feature so you’ll never miss your favorite videos

Mashable reports "Vine upgraded its app on Tuesday to include a "favorite" option, so you can make sure that you see any and all videos from your most treasured Vine users." Read More

Now That the ‘Serial’ Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?
/ November 25, 2014 10:38 am
Now That the ‘Serial’ Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?

Adweek reports "Every episode of Serial, reported by Sarah Koenig, begins with a 20-second callout to email vendor MailChimp. Serial, a spinoff of WBEZ Chicago's popular This American Life podcast, has been downloaded and streamed more than 5 million times, according to The Guardian." Read More

The perils of building a distributed media brand
/ November 24, 2014 10:32 am
The perils of building a distributed media brand

Digiday reports "Syndication has a lot of benefits, namely giving content creators the ability to reach large audiences quickly. But there’s a catch: It’s a tough way to build a brand. That’s the situation six-year-old Newsy finds itself in." Read More

TV Bosses Say Ratings Won’t Stop Being Awful Any Time Soon Sorry, “trending downward”
/ November 24, 2014 10:32 am
TV Bosses Say Ratings Won’t Stop Being Awful Any Time Soon Sorry, “trending downward”

Adweek reports "Now is the winter of our discontent made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They haven't, and people are worried, and while it's not an easy time to get TV executives on the record, they have to shoot straight with investors on quarterly earnings calls. The high-rollers in TV—including Fox's Chase Carey, NBCU's Steve Burke, Disney's Bob Iger, and Viacom's Philippe Dauman—have spoken, and the future is frankly looking bleak for TV ads." Read More

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