Recent Articles

Soon Facebook Messenger Will Let You Reach Out To Businesses
/ March 25, 2015 1:10 pm
Soon Facebook Messenger Will Let You Reach Out To Businesses

TechCrunch reports "During the opening keynote at Facebook’s F8 conference, Mark Zuckerberg just announced that you’ll soon be able to reach out to businesses from within the standalone Facebook Messenger app." Read More

Mike Rosen Gains Broader Duties At NBCU Ad Sales
/ March 25, 2015 1:10 pm
Mike Rosen Gains Broader Duties At NBCU Ad Sales

Variety reports "Madison Avenue veteran Mike Rosen is getting broader duties at NBCUniversal, where he will start overseeing ad sales for the company’s news programs in addition to its Spanish-language properties." Read More

Twitter is now testing autoplay videos in news feeds
/ March 25, 2015 1:10 pm
Twitter is now testing autoplay videos in news feeds

Mashable reports "Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds." Read More

MetLife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand
/ March 25, 2015 1:10 pm
MetLife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand

AdWeek reports "MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady, U.S.-focused life insurer to a top-tier global, diversified financial services company." Read More

“It’s Open Season for Premium Creators” – Badland dev
/ March 25, 2015 1:10 pm
“It’s Open Season for Premium Creators” – Badland dev

GamesIndustry.biz reports "Through lower barriers of entry (self-publishing, early access, etc.) and steadily (if slowly) improving discoverability tools (Twitch/YouTube outreach, curation, perennial digital sales), premium indie developers no longer have just one blind shot to make money on their game." Read More

Zygi Kamasa Re-Ups As Chief Exec Of Lionsgate UK, Adds Responsibilities As Chief Exec Of Lionsgate Europe
/ March 25, 2015 1:10 pm
Zygi Kamasa Re-Ups As Chief Exec Of Lionsgate UK, Adds Responsibilities As Chief Exec Of Lionsgate Europe

Deadline reports "Zygi Kamasa has signed a new long-term agreement to continue as chief exec of Lionsgate UK, with expanded responsibilities as chief exec of Lionsgate’s European office." Read More

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming
/ March 25, 2015 1:10 pm
Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

AdWeek reports "Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it to be broadcast in the local area. But, according to online video technology company Ooyala's vp of product Jonathan Wilner, brands should be celebrating the fact that the NFL will—for the first time—use a distributor besides television this upcoming 2015 - 2016 season." Read More

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