As we turn into the new era 2007, most consumers do find it difficult to keep with the rapid pace of technology. Media companies are scrambling to find the next MySpace & YouTube outlets. Viral marketing (social networking) will dominate the online marketing world for 2007, as the media giants position themselves in the virtual world. Music entertainment will be the driving force behind all products and services. However the consumer at the end of the day wants quality reliable & convenient access (mobile) to there desired content ANYTIME ANYWHERE!