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Universal Music to Promote Artists in "Second Life" Online Virtual World

Authored by Mark Hefflinger on June 14, 2006 - 1:41pm.
New York - Major record label Universal's Motown Records Group announced on Wednesday that it has partnered with "Second Life," an online game where users interact in a virtual 3D environment, to create a space within the game where fans can interact with Universal artists and purchase music.
tags: Marketing | Music | Universal Music | Commerce | Avatars | Second Life | Motown | 3D Communities |