ABC Television

Analysis: Australian ABC Television's Digital Strategy is Paying Off

Authored by Sandra Hanchard on September 21, 2007 - 6:39am.

The Australian ABC's decision to open up its television archives online earlier this year appears to have resulted in significant growth for the ABC Television website, increasing its market share of visits amongst Networks websites by 374% year on year in August 2007. ABC Television received a further spike in traffic of 60% during the week ending 8 September 2007, achieving top position in the Hitwise - Television Networks and Channels industry, ahead of Yahoo! 7 TV, CNN.com and ESPN.com.