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ABC.com To Experiment With More Ads Per TV Stream

Authored by Jay Baage on May 2, 2008 - 6:34am.
New York – Viewers of video at ABC.com might soon be seeing two advertisements, one after the other, within each video break. "It would be premature for us to say people only want one ad," said Albert Cheng, executive vp digital media at Disney-ABC Television Group (NYSE: DIS), to the Hollywood Reporter. "It's a likely sort of thinking, but we want to push it a little bit to see how it would go."
tags: Video | Marketing | Advertising | Disney | ABC TV | Albert Cheng |

U.K. Broadcaster Channel 4 to Offer ABC TV Shows on VOD, Website

Authored by Mark Hefflinger on April 28, 2006 - 8:56am.
London - U.K. broadcaster Channel 4 announced that it has signed a deal with Disney/ABC's Buena Vista International Television that will bring episodes of "Lost" and "Desperate Housewives" to both its website and video-on-demand system. Channel 4 will offer two seasons of "Lost" in HD and the second season of "Desperate Housewives" on video-on-demand services from cable TV firm ntl/Telewest. The "Lost" episodes will also be available for 24-hour download via Windows Media Player from Channel 4's website. All episodes will cost 99 pence (about $1.25) each.
tags: VOD | Channel 4 | Website | U.K | Offer | Show | Broadcaster | ABC TV |

Yahoo Hires Former ABC TV Exec to Head Media & Entertainment Division

Authored by Mark Hefflinger on November 2, 2004 - 9:27am.
Sunnyvale, Calif. -- Yahoo announced on Tuesday that it has appointed former ABC Entertainment Television chairman Lloyd Braum as head of its media and entertainment division. Braun marks the second Hollywood executive to be hired by Yahoo, which appointed former Warner Bros. chairman Terry Semel as its CEO in 2001. While at ABC, and before that at Brillstein-Grey Entertainment, Braun developed shows including "The Sopranos," "Lost" and "Desperate Housewives. Braun will oversee Yahoo's movies, TV, entertainment, music, games, finance, news and weather, sports, health and kids businesses. He will be charged with negotiating with Hollywood to release exclusive content on Yahoo, as well as developing original new content within the company.
tags: Yahoo | Entertainment | ABC TV | Head Media |