Accenture

DMW Vlog: Are Performance Guarantees The Future Of Television Advertising?

Authored by Jay Baage on December 1, 2008 - 11:38am.

New York - Most television executives have come to realize that advertisers, in the coming years, will put more and more money into online media where they can be guaranteed a captive, engaged audience, with an intention to buy. While still making billions of dollars from selling 30-second spots, how do you make sure you don’t trade analog dollars for digital pennies? Will TV networks that do not free up their programming and move to a digital platform find themselves the prime-time equivalent of Kodak’s 35 mm film business? Watch these exclusive interviews with two top industry analysts, IBM's Bill Serrao (above) and Accenture's David Wolf (below), from DMW’s Future of Television Forum East and note how differently they approach the subject of performance guarantees for television advertisers. Also don't miss the video of their presentations at the event as well as a great panel on the future of television advertising (embedded below).

Accenture to Acquire Video Services Firm Origin Digital

Authored by Mark Hefflinger on May 14, 2008 - 6:39am.

New York - Global management consulting and outsourcing firm Accenture (NYSE: ACN) announced on Wednesday that it will acquire Origin Digital, a provider of video capture, transformation and delivery services to content owners.

Accenture to Provide Digital Music Supply Services for Universal

Authored by Mark Hefflinger on March 12, 2008 - 11:52am.

London - Accenture, the global management consulting and technology services company, said on Wednesday that it has signed a deal to provide digital supply services for Universal Music Group in all territories outside North America. Under the deal, Accenture will collate and store audio and video content, artwork and metadata to distribute to the music company's mobile and digital business partners.

tags: Music | Universal Music | Accenture |

Survey: Media, Entertainment Execs See User-Generated Content as Threat

Authored by Mark Hefflinger on April 18, 2007 - 1:25pm.

New York - A survey of senior media and entertainment executives has found that user-generated content, on sites like YouTube, MySpace and blogs, is considered one of the biggest threats to their businesses.

Accenture Acquires Mobile Content Distributor Digiplug

Authored by Mark Hefflinger on March 12, 2007 - 11:51am.

New York - Accenture, the global provider of management consulting, technology and outsourcing services, announced on Monday that it has acquired Paris-based Digiplug, a provider of mobile content repurposing and distribution services, from Japan's Faith Inc.