Ad-supported Games

Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC Games

Authored by Scott Goldberg on March 2, 2007 - 12:35pm.

The video game industry has spent a lot of time researching women gamers with the hope of luring new customers. It’s no secret the common view of the industry is one dominated by 12-35 year old males. The industry’s size – $30 billion – is impressive considering it has not adequately tapped 50% of its potential customer base. This year is shaping up as one in which developers hope to bridge the gender gap.

Spotlight: Hovr Brings Ad-Supported Games with Social Networking to Customers

Authored by Scott Goldberg on February 28, 2007 - 2:08pm.

Vipul Sawhney, Founder and CEO of Hovr, an ad-supported mobile games company, noticed a statistical disparity signaling an opportunity. “Roughly a third of mobile subscribers say, ‘Yes, I’ve played some sort of game on my mobile phone,’” he said. “But only about 2-3% of a carrier’s subscriber base actually goes and purchases a game.” Sawhney believes it is the outdated model – not consumer interest – that has caused the mobile games market, currently bringing in just over $1 billion worldwide, to plateau.