Ad Tech

N.Y. Times: 'Net Firms Using Behavioral Marketing to Target Ads

Authored by Mark Hefflinger on August 15, 2006 - 11:46am.

New York - The New York Times on Tuesday reported on the behavioral marketing tactics employed on the Internet, in the wake of AOL's accidental publishing online of the search queries entered by over 650,000 of its users over three months.

SmartVideo to Power Ad-Supported Mobile News for MSNBC.com

Authored by Mark Hefflinger on July 31, 2006 - 12:12pm.

Atlanta - SmartVideo Technologies announced on Monday that MSNBC.com will use its technology to offer an ad-supported mobile news service for cell phones. Following a successful beta test with Atlanta-based SmartVideo, MSNBC.com plans to officially launch the free mobile news service for cell phones in November.

Massive Unveils New Interactive In-Game Ad Format

Authored by Mark Hefflinger on July 19, 2006 - 12:28pm.

Durham, N.C. - Massive Incorporated, the in-game advertising firm recently acquired by Microsoft, on Wednesday introduced a new interactive in-game ad format.

Cablevision, Visible World to Target Local Cable TV Ads by Household

Authored by Mark Hefflinger on July 17, 2006 - 1:16pm.

New York - Cable TV provider Cablevision plans to begin testing targeted TV commercials on a household basis later this year, TVWeek.com reported.

PointRoll, Fandango Partner on Internet Rich Media Movie Ads

Authored by Mark Hefflinger on July 10, 2006 - 1:15pm.

Los Angeles - Point Roll, a unit of publisher Gannett that develops rich media advertising delivery technology, on Monday announced a partnership with Fandango, a provider of advance online movie ticket sales.

MySpace Soliciting Bids for Search Ads From Google, Yahoo, MSN

Authored by Mark Hefflinger on June 14, 2006 - 1:28pm.

New York - Social networking site MySpace is soliciting bids from Google, Yahoo and MSN for the rights to provide search-based ads to its 85 million members, Reuters reported.

Targeted Online Advertising Firm SpecifMEDIA Raises $10 Million

Authored by Mark Hefflinger on June 12, 2006 - 1:06pm.

Irvine, Calif. - SpecificMEDIA, a developer of targeted online advertising technology, announced on Monday that it has raised $10 million in its first round of venture capital financing.

Google Launches Video Ads on Partner Websites

Authored by Mark Hefflinger on May 30, 2006 - 1:29pm.

Mountain View, Calif. - Google has expanded its lucrative Web-based advertising network to include the ability for advertisers to purchase video ads on its publisher network, CNET News.com reported.

Gizmondo Parent Looks to Raise $75 Million, Puts Up Rights to Ad Tech

Authored by Mark Hefflinger on January 18, 2006 - 4:23am.

Jacksonville, Fla. - Tiger Telematics, the parent company of the firm that created the Gizmondo multi-functional handheld video game console, said in a recent SEC filing that it has put up the rights to its Smart Adds unit in lieu of repayment of several loans. The Smart Adds technology enables advertisers to deliver ads directly to Gizmondo users. Under the agreement with its creditors, whom are owed $21.2 million, the company must raise $75 million by March 31; if it fails, rights to the Smart Adds technology and all of its shares will be turned over, and the company must repay the loans in full. Tiger said it has lined up $50 million from hedge fund groups in Geneva and London, and hopes the remaining $25 million can be secured from extensions of existing credit lines.

tags: VC | Ad Tech | Gizmondo |