If you're among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It's ok, you can admit it. As many of us build our digital profiles and publish content online, seeing who else is talking about us has become more than a voyeuristic thrill ... there is a personal ROI that is rapidly emerging, and it relates to your personal brand. I have lots of thoughts about personal branding, including something that I'm planning to share very soon which will hopefully be quite useful for any of you trying to build your personal brand.