Adify

Cox Acquires Adify Online Ad Network for $300 Million

Authored by Mark Hefflinger on April 29, 2008 - 6:47am.

Atlanta - Cox Enterprises, the owner of a cable TV and broadband provider, newspapers, television and radio stations, announced on Tuesday that its Cox TMI unit will acquire Adify, a provider of vertical online advertising. While financial terms of the deal were not disclosed, PaidContent pegged the price tag at around $300 million, and reports that Adify saw revenues of $7 million last year and is expected to pull in $35 million in 2008.

Online Ad Technology Provider Adify Raises $19 Million

Authored by Mark Hefflinger on April 17, 2007 - 12:17pm.

San Bruno, Calif. - Adify, a provider of technology that powers online vertical advertising networks, announced on Tuesday that it has raised $19 million in its second round of venture capital financing, led by US Venture Partners.