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Report: Google to Launch In-Game Ad Network This Month

Authored by Mark Hefflinger on November 7, 2007 - 12:59pm.

Los Angeles - Google (NASD: GOOG) plans to launch an in-game advertising network later this month, following its acquisition of in-game ad firm AdScape earlier this year, GigaOM reported, citing sources familiar with the plans.

tags: Games | Advertising | In-Game Ads | Google | Adscape | Bunchball Games | Psychonauts |

Google Acquires In-Game Advertising Firm Adscape

Authored by Mark Hefflinger on March 19, 2007 - 10:41am.

Mountain View, Calif. - Google has acquired Adscape, a provider of in-game advertising, according to a note on the Google blog.

tags: Games | Deals | Advertising | Acquisitions | Google | Adscape |

Google to Acquire In-Game Ads Firm Adscape Media for $23 Million

Authored by Mark Hefflinger on February 16, 2007 - 7:22am.
San Francisco - Google has agreed to acquire Adscape Media, a provider of in-game advertising, for $23 million, RedHerring.com reported, citing sources familiar with the matter. Founded in 2002, San Francisco-based Adscape has developed technology that allows marketers to place dynamic ads inside of video games.
tags: Games | Deals | Advertising | In-Game Ads | Acquisitions | Google | Double Fusion | Adscape | HIG Ventures |

WSJ: Google in Talks to Acquire In-Game Ad Firm Adscape

Authored by Robert Spears on January 20, 2007 - 10:36am.
Adscape Media LogoThe Wall Street Journal reported today that Google is in talks to acquire San Francisco-based Adscape Media, an in-game advertising firm. A deal could be reached as early as next week, according to the report. Google has been in discussions for months with game publishers regarding the delivery of ads into Internet-enabled video games. The acquisition would enable Google to offer another advertising channel to ad clients, such as virtual billboards in racing games. No details of terms are known at this time.
tags: Games | Deals | Advertising | Sony | PSP | Microsoft | In-Game Ads | Google | Xbox 360 | Massive | Adscape |

Career Moves: September 18, 2006

Authored by dmw on September 18, 2006 - 9:54am.

EchoStar Communications, operator of the DISH Network satellite TV service, announced on Monday that it has named Carl Vogel as President, and Bernard L. Han as Chief Financial Officer. Vogel was EchoStar's president from 1994 to 1997, and has also served as president and CEO of Charter Communications. Han was most recently vice president and chief financial officer of Northwest Airlines.

tags: Career | Moves | EchoStar | Playboy | Adscape | Westwood One |

Career Moves: September 14, 2006

Authored by dmw on September 14, 2006 - 8:24am.
Adscape Media appoints Matthew Ackerman as its CFO.
tags: Career | Moves | Yahoo | Adscape |