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Buzz Watch: YouTube's New Video Player With Ads

Authored by Jay Baage on February 25, 2008 - 1:26pm.

So, here it is, GooTube's new video player with embedded advertising. Google claims that this YouTube player will automatically target the most relevant videos and ads for your website. If you would like to help refine the targeting, you can enter some keyword hints. In this case, I've tried to target the content to DMW's audience by entering keywords such as Music, Video, TV, Mobile, Games, Tech, Investing, Venture Capital, etc. The player embedded above is the result. What do you think?
tags: Video | Marketing | Advertising | Social Networking | Google | YouTube | UGC | AdSense |

Korean Internet Portal Daum Signs Google for Search Ads

Authored by Mark Hefflinger on December 13, 2006 - 12:57pm.

Seoul - South Korea's Daum Communications announced on Wednesday that it has signed an agreement with Google to use the company's AdSense system to serve search ads on its Internet portal. Daum claims 38 million registered users, and collects more than one-third of its revenues from online advertising. The company also owns Lycos, which it acquired from Terra in 2004, but has recently fallen into second place among Korean portals behind NHN Corp.
tags: Korea | Google | Terra | Lycos | NHN | Daum | AdSense |