AdSense

Google to Shutter AdSense Video Units Feature

Authored by Mark Hefflinger on March 31, 2009 - 12:01pm.

Mountain View, Calif. - Google (NASD: GOOG) has decided to shutter its AdSense video units feature, which allowed users to show YouTube content and ads on their websites. "We've found that it hasn't had the impact we had hoped for. As a result, we've decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites," the company wrote in a blog post. Publishers will still be able to add YouTube videos, but will have to embed them directly from YouTube.com. Google also recently shuttered its Radio Ads and Print Ads programs.

tags: Video | Advertising | Google | AdSense |

Google Adds Expandable Ads on AdSense Sites

Authored by Mark Hefflinger on March 5, 2009 - 1:21pm.

Mountain View, Calif. - Google (NASD: GOOG) will now allow advertisers using its AdSense program to post "expandable" ads, which enlarge when a user clicks on them. Google will not use the more-intrusive version of expandable ads, which enlarge when a user simply mouses-over them. The company pitched the ads as good for movie trailers, video game clips, and showing multiple views of items posted for sale.

tags: Advertising | Google | AdSense |

Buzz Watch: YouTube's New Video Player With Ads

Authored by Jay Baage on February 25, 2008 - 1:26pm.

Watch the latest videos on YouTube.com

So, here it is, GooTube's new video player with embedded advertising. Google claims that this YouTube player will automatically target the most relevant videos and ads for your website. If you would like to help refine the targeting, you can enter some keyword hints. In this case, I've tried to target the content to DMW's audience by entering keywords such as Music, Video, TV, Mobile, Games, Tech, Investing, Venture Capital, etc. The player embedded above is the result. What do you think?

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Korean Internet Portal Daum Signs Google for Search Ads

Authored by Mark Hefflinger on December 13, 2006 - 12:57pm.

Seoul - South Korea's Daum Communications announced on Wednesday that it has signed an agreement with Google to use the company's AdSense system to serve search ads on its Internet portal. Daum claims 38 million registered users, and collects more than one-third of its revenues from online advertising. The company also owns Lycos, which it acquired from Terra in 2004, but has recently fallen into second place among Korean portals behind NHN Corp.