AdvergamesBranded Casual Games Firm Arkadium Buys Advergame.comAuthored by Mark Hefflinger on July 21, 2009 - 7:09am.
New York
- Arkadium, a developer of branded casual games for websites and casino
operators, announced on Tuesday that it has acquired Advergame.com for an
undisclosed sum.
tags: Games | Deals | Advertising | Casual Games | Acquisitions | Advergames | Arkadium | Advergame.com |
National CineMedia to Bring "AudienceGame" to TheatersAuthored by Mark Hefflinger on March 20, 2008 - 11:16am.
Centennial, Colo. - National CineMedia, a provider of in-theater digital advertising and entertainment programming, announced on Thursday that it has partnered with Brand Experience Lab to bring its "AudienceGame" interactive game to movie theater screens. The 'advergame' "is played by theater audiences moving together to act as a 'human joystick' to control the gaming elements on the big screen," the company said. Brand Experience Lab said its custom AudienceGames for clients including MSNBC.com in the U.S. and Volvo in the U.K. have generated up to 70% unaided recall with audiences. tags: Games | Advertising | Movies | National CineMedia | Advergames | Brand Experience Lab | AudienceGame |
Zodiac Interactive, Skyworks Team on Set-top, Online AdvergamesAuthored by Mark Hefflinger on April 23, 2007 - 2:36pm.
Valley Stream, N.Y. - Zodiac Interactive, a provider of ad-supported and subscription-based games for distribution on TV set-top boxes, announced on Monday a partnership with Skyworks, a developer of ad-supported games. The companies will develop and deploy an Advergames service for online and set-top box distribution, which is slated to launch with over 13 million digital set-top subscribers in 2007. |
Upcoming DMW Events
December 8, 2009 | Santa Monica, CA www.lafilmconference.com
January 8, 2010 | Las Vegas, NV www.digitalmediainsider.com
Feb. 24-25, 2010 | New York, NY www.digitalmusicforum.com Events Calendar Submit a Speaker To receive event updates & announcements:
NavigationUser loginAds |
Daily Newsletter and NetworkingLatest Top Stories
DMW Widget - Grab it and embed!Latest Briefly Noted
PollOther Ads |
Recent comments
3 days 19 hours ago
3 days 20 hours ago
3 days 21 hours ago
4 days 5 hours ago
4 days 6 hours ago
5 days 4 hours ago
5 days 11 hours ago
5 days 19 hours ago
5 days 19 hours ago
1 week 2 days ago