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Media General Acquires Advergames Developer Blockdot

Authored by Mark Hefflinger on July 20, 2005 - 9:08am.
Richmond, Va. -- Media General, an owner of newspapers, TV stations and interactive media primarily in the Southeast, announced on Tuesday that it has acquired Dallas-based Blockdot, a developer of video games and advergaming products for companies. Financial terms of the transaction were not disclosed. Founded in 2001, Blockdot has created advergames for clients including HP, Nokia, Sony and Volkswagen, in addition to casual games for a network of sites, including its Kewlbox.com. "Blockdot will play an important role in Media General's commitment to build successful interactive enterprises that are innovative, entertaining, informative and profitable," said Neal F. Fondren, president of Media General's Interactive Media Division. The Virginia-based company said sales at its Interactive Media Division were up 44% in 2004, to $13.9 million.
tags: Acquisition | Acquires | Media General | Advergames Developer | Blockdot |