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In-Game Advertising Network IGA Worldwide Raises $12 Million

Authored by Mark Hefflinger on February 7, 2006 - 4:43am.
New York - IGA Worldwide, the operator of an in-game advertising network for video games, announced on Tuesday that it has raised $12 million in its first round of venture capital financing. Easton Capital Group and Morgenthaler Ventures co-led the investment round; previous investor DN Capital also participated. New York-based IGA provides planning, serving and tracking of targeted ad campaigns across its Radial Network of online game titles, which includes an open source version of "Counter-Strike." The company offers the ability to deliver audio, video and 3D ads within games for clients including Spike TV. IGA said it will use the funds to accelerate growth.
tags: Games | IGA | Raise | Advertise |

Publisher Sues to Enable Overseas Online Casinos to Advertise in U.S

Authored by Mark Hefflinger on August 17, 2004 - 2:41am.
Baton Rouge, La. -- A gambling news site publisher has filed suit in federal court in Louisiana, asking a judge to rule that U.S. websites should be able to accept ads for overseas online gambling sites, citing First Amendment concerns, the Associated Press reported. Plaintiff Casino City, Inc. is among several sites to have received subpoenas from the Justice Dept., asking for financial records relating to ads sold to online casinos. While online gambling is illegal in the U.S., Casino City says that ads for casinos that operate outside the U.S. and aren't legal for U.S. citizens to visit should still be able to advertise here. Recently, a class action lawsuit was filed against a number of major Web publishers, including Google and Yahoo, for accepting keyword search-based ads for online casinos on their respective websites.
tags: Internet | Casinos | U.S | Advertise |