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Expo TV, Adelphia Let Local Advertisers Place VOD Ads

Authored by Mark Hefflinger on February 27, 2006 - 10:06am.
New York - Expo TV, a video-on-demand infomercial service, said on Monday that it has launched a new feature with cable TV provider Adelphia that lets local advertisers place ads on its service. Expo TV is available in over 4 million homes through cable TV providers Adelphia, Charter, Insight and Bresnan.
tags: VOD | TV | Expo TV | Adelphia | VOD Ads | Local Advertisers Place | Advertisement |

Microsoft Launches Advertising Technology Research Unit

Authored by Mark Hefflinger on January 13, 2006 - 3:27am.
Redmond, Wash. - Microsoft plans to launch a search advertising platform called adCenter by June in the U.S., which will replace the sponsored ads on its MSN sites currently being served by Yahoo's Overture Services. The company also announced the creation of the adCenter Incubation Lab (adLab), which will join advertising research efforts at its Washington-based adCenter and Chinese research lab. The adLab is developing technologies to deliver ads through video, TV, mobile devices and the Internet, using methods like paid search and contextual advertising. It is also developing tools to gather comprehensive demographic information on users, such as social network mining, so that advertisers have more information when targeting their ads. "The Microsoft team of top researchers in this field is unsurpassed and certain to produce compelling advances that will impact and ultimately change the game in online advertising," said Tarek Najm, general manager of adCenter at Microsoft. "With this long-term applied research, we will continue to help improve advertisers' return on investment by delivering rich audience intelligence information and enabling simple and complete control over all aspects of the advertising campaigns."
tags: Microsoft | Advertisement | Research Unit |

TiVo to Launch Ad Search, Targeted Advertising Service for Subscribers

Authored by Mark Hefflinger on November 28, 2005 - 10:38am.
Alviso, Calif. - TiVo announced on Monday that it plans to launch a service in the spring of 2006 that will let its 3 million subscribers search a library of on-demand ads, and also allow advertisers to target ads based on the interests users submit in personal profiles. TiVo said it partnered with advertising agencies including Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group, as well as cable TV provider Comcast's advertising sales division on the new service. The opt-in service will let TiVo subscribers search for ads by category -- in sectors such as automotive, travel, telecommunications, and consumer packaged goods -- as well as by keyword.
tags: Subscribers | TiVo | Advertisement | Target |