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Product (RED): Smart Social Marketing or Meaningless Celebrity?

Authored by Rohit Bhargava on March 2, 2007 - 2:54pm.
I2m_productred_equalszero_1 In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  In case you're among the few people that hasn't seen the campaign, it created waves last year by introducing a for-profit model where companies could sign on to create products that they would sell for profit that became part of a line of items furthering the Red brand and donate a portion of profits to The Global Fund.
tags: Marketing | Charity | Retail | AIDS | Health | Social Media | Africa | (RED) | Social Marketing |

Apple Introduces 8GB Special Edition RED iPod nano

Authored by Mark Hefflinger on November 3, 2006 - 1:12pm.
Cupertino, Calif. - Apple on Friday introduced an 8GB model of its iPod nano (PRODUCT) RED Special Edition. Apple will donate $10 from the sale of both the 8GB and 4GB models -- which feature a red aluminum enclosure -- to the Global Fund to help fight HIV/AIDS in Africa.
tags: Marketing | Music | iPod | Apple | Charity | iTunes | Retail | PMP | AIDS | Fundraising | RED | Africa |

Weekend Read: Bono’s (RED) Shopping Campaign Makes Money Instead of Taking Money

Authored by Jay Baage on October 20, 2006 - 11:34am.
Bono’s (RED) campaign is simply genius. It is really not about charity or corporate social responsibility, as much as it is about the joy of shopping and increased profits. And that is a good thing. The (RED) campaign manages a way to incorporate charity in everyday life that it as simple as it is effective. The campaign is marketing 2.0.
tags: Marketing | Payments | Charity | Commerce | Retail | AIDS | Health | Bono | Africa | (RED) |

Microsoft Creates Interactive Site for PBS AIDS Documentary

Authored by Mark Hefflinger on May 30, 2006 - 1:10pm.
Redmond, Wash. - Microsoft said on Tuesday that it has partnered with PBS to develop a broadband TV website for a "Frontline" documentary called "The Age of AIDS" that premieres this week.
tags: Internet | Video | TV | Broadband | Microsoft | Documentaries | PBS | Frontline | AIDS |