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Albert Cheng

ABC.com To Experiment With More Ads Per TV Stream

Authored by Jay Baage on May 2, 2008 - 6:34am.
New York – Viewers of video at ABC.com might soon be seeing two advertisements, one after the other, within each video break. "It would be premature for us to say people only want one ad," said Albert Cheng, executive vp digital media at Disney-ABC Television Group (NYSE: DIS), to the Hollywood Reporter. "It's a likely sort of thinking, but we want to push it a little bit to see how it would go."
tags: Video | Marketing | Advertising | Disney | ABC TV | Albert Cheng |