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Wal-Mart, Amazon, Target in Pre-Order DVD Price War

Authored by Mark Hefflinger on November 6, 2009 - 10:38am.
New York - After retail giant Wal-Mart (NYSE: WMT) cut the price of pre-order DVDs on its website to $10 on Thursday, rivals Amazon (NASD: AMZN) and Target (NYSE: TGT) followed suit by lowering their own pre-order DVD prices to $9.99, the Associated Press reported. On Friday morning, Wal-Mart responded by further discounting pre-order DVDs to $9.98. The price-cutting wars followed a similar battle over book prices amongst the three retailers -- which in recent weeks pushed prices as low as $8.98.

tags: Movies | DVD | Retail | Target | Walmart | Amazon.com. Marketing |