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Nielsen to Launch Video-on-Demand Ratings Service Next Month

Authored by Mark Hefflinger on November 16, 2006 - 3:11pm.
New York - Nielsen Media Research announced on Thursday that it will launch a national video-on-demand measurement service next month. Among other things, the service will allow clients to compare the broadcast ratings of a program with that same program's video-on-demand performance.
tags: Video | Marketing | Advertising | VOD | TV | Nielsen | Audience Measurement | Ratings | Analytics |

From the Perspective of Alexa.com:

Authored by Scott Goldberg on November 6, 2006 - 11:27am.
YouTube Goes Flat
NOVEMBER   06,  2006 - Posted By Geoffrey Mack
I was just playing with some of the new ajaxy buttons and sliders our traffic graphs and ran across something that raised an eyebrow. Check out this YouTube graph...
YouTube Alexa graph  
It started going flat on October 9th. Anybody care to guess what happened on that date
tags: Deals | Internet | Video | Google | YouTube | Traffic | Video-Sharing | Analytics |

Nielsen Introduces National TV/Internet Fusion Database

Authored by Mark Hefflinger on November 1, 2006 - 3:13pm.
New York - Nielsen Media Research and NetRatings on Wednesday announced the launch of a new database that merges ratings data from TV and Internet audiences. The National TV/Internet Fusion database utilizes Nielsen's People Meter, which monitors TV viewing of 30,000 respondents, with NetRatings' NetView, which electronically tracks Internet use of 29,000 panelists.
tags: Internet | Video | Marketing | TV | Metrics | Nielsen | Audience Measurement | NetRatings | Analytics |

Nielsen to Launch Video Game Rating Service

Authored by Mark Hefflinger on October 18, 2006 - 1:37pm.
New York - Nielsen Media Research announced on Wednesday plans to launch a new video game rating service, which will seek to establish new metrics for the buying and selling of in-game and other video game-related advertising. GamePlay Metrics, from the company's new wireless and interactive services division, will harvest data from Nielsen's existing measurement system on the most popular titles among gamers, and combine it with other demographic information and data such as which TV shows they watch. "A reliable and accurate standard of measurement for video gaming will drive advertising investment in this medium and help convert video game advertising from a discretionary advertising experiment to a must-have option," said Jeff Herrmann, vice president of Nielsen wireless and interactive services. Nielsen's GamePlay Metrics Service is slated to begin providing weekly video game ratings data in mid-2007.
tags: Games | Launches | Marketing | Advertising | Metrics | Nielsen | Ratings | Analytics | GamePlay Metrics |

DirecTV Hires TNS Media Research to Cull Interactive TV Data

Authored by Mark Hefflinger on September 13, 2006 - 1:27pm.
New York - Satellite TV provider DirecTV, which counts over 15.5 million subscribers, announced on Wednesday an agreement with TNS Media Research to launch an audience measurement service that will focus on DirecTV interactive subscriber households. TNS will use aggregated and anonymous clickstream data from a sample based on 250,000 DirecTV customers to provide content producers and advertisers with a better understanding of consumer consumption of DirecTV's various programming and interactive services.
tags: Video | Marketing | TV | iTV | Metrics | Audience Measurement | Satellite | DirectTV | Analytics | TNS |

N.Y. Times: 'Net Firms Using Behavioral Marketing to Target Ads

Authored by Mark Hefflinger on August 15, 2006 - 11:46am.
New York - The New York Times on Tuesday reported on the behavioral marketing tactics employed on the Internet, in the wake of AOL's accidental publishing online of the search queries entered by over 650,000 of its users over three months.
tags: Internet | Marketing | Search Marketing | Advertising | Online Publishing | Tech | Ad Tech | Analytics |

ComScore Service to Enable Online Search Campaign Comparisons

Authored by Mark Hefflinger on July 28, 2006 - 12:38pm.
Reston, Va. - ComScore Media Metrix, a provider of digital media measurement services, said that it has launched a new service enabling agencies, publishers and online marketers to compare the effectiveness of their online search campaigns to campaigns run by competitors. The company's Competitive Search Marketing Reports are part of its qSearch line of products.
tags: Internet | Marketing | Campaigns | Search Marketing | Advertising | Search | comScore | Analytics |

FeedBurner Acquires Blog Analytics Provider Blogbeat

Authored by Mark Hefflinger on July 17, 2006 - 1:12pm.
Chicago - FeedBurner, a developer of Internet RSS feed management technology, announced on Monday that it has acquired Blogbeat, a North Carolina-based provider of blog analytics.
tags: Deals | Internet | Marketing | Online Publishing | Blogs | Acquisitions | Analytics | FeedBurner | Blogbeat |

Ad Serving Firm 24/7 Real Media Acquires Analytics Firm Insight First

Authored by Mark Hefflinger on January 22, 2003 - 5:21am.
New York -- 24/7 Real Media, a provider of ad serving technology, announced on Wednesday that it has acquired Insight First, a provider of Web analytics services. Financial terms of the transaction were not disclosed. New York-based Insight's marketing and sales analytics have been used by clients including MTV, Nickelodeon, VH1 and UAL Loyalty Services. 24/7 Real Media CEO David J. Moore said that the addition of Insight will help its advertiser customers "better understand and more effectively target their best Web customers." Insight founder and CEO Tony Schmitz will join 24/7 Real Media as chief technology officer.
tags: Insight | 24/7 Real Media | Ad Serving | Analytics |