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BSA Launches Anti-Piracy Campaign Targeting College Students

Authored by Mark Hefflinger on October 28, 2004 - 4:32am.
Washington -- Attempting to spread its message to those who haven't yet entered the corporate arena, the D.C.-based Business Software Alliance, an anti-piracy group whose members include Apple, Adobe, Macromedia, McAfee, Microsoft and Symantec, on Thursday launched a new awareness program targeting college students. The program, called "Define the Line," is designed to educate students about the importance of being "good cyber citizens and respecting the intellectual property of copyrighted works online." It also encourages students to use only legal software and to understand the impact of software theft. The BSA said that software piracy is becoming a growing problem at higher education institutions. According to a BSA-Ipsos study, only 32% of students are regularly paying for software.
tags: Launches | BSA | College Students | Anti-Piracy Campaign |