Arbitron

Arbitron Launches Cross-Platform Group

Authored by Mark Hefflinger on October 2, 2009 - 7:35am.

Columbia, Md. - Making a push to expand beyond its traditional radio audience measurement business, Arbitron said that it has formed a new Cross-Platform media measurement group. The company said that it plans to use its core Portable People Meter (PPM) technology, which detects embedded signals within encoded audio streams, to "capture an integrated view of the modern consumer media experience" including TV, radio, Internet, mobile and placed-based media.

Report: Online Radio Audience Grows, But iPod Usage Cuts Listening Time

Authored by Jay Baage on April 17, 2009 - 11:19am.

New York - The number of Americans who listen to online radio at least once a week grew to 42 million, up from 33 million in 2008, according to a new study from Arbitron and Edison Research. Nearly half of the U. S. population, or 49%, 125 million people, have at least once listened to online radio.

Radio Measurement Firm Arbitron to Cut 10% of Workforce

Authored by Mark Hefflinger on March 25, 2009 - 8:59am.

Columbia, Md. - Arbitron, the media and market research firm best known for its radio audience measurement services, said that it will cut 10% of its full-time workforce -- around 110 employees -- and reduce other expenses in a move to save more than $10 million a year.

Arbitron Names Skarzynski as New President and CEO

Authored by Mark Hefflinger on January 12, 2009 - 12:37pm.

New York - Arbitron, the media and marketing research firm, on Monday named Michael Skarzynski as its president and CEO. He replaces Stephen Morris, who will remain chairman of the board. Most recently, Skarzynski served as the CEO of performance management software firm Iptivia.

tags: Moves | Research | Arbitron |

Report: U.S. Weekly Web Radio Audience Hits 33 Million

Authored by Mark Hefflinger on March 17, 2008 - 9:47am.

New York - Thirty-three million Americans age 12 or older -- or 13% of the population -- listen to an Internet radio station during the average week, up from 29 million a year ago, according to a report from Arbitron (NYSE: ARB) and Edison Media Research.

Career Moves: May 17, 2007

Authored by dmw on May 17, 2007 - 9:39am.

Career Moves is made possible by @HIRE.

FunMobility, a provider of wireless community and media services, announced today that it has appointed Arvind Narain as its Chief Operating Officer. In this role, Mr. Narain will be responsible for FunMobility's day-to-day operations.
http://www.funmobility.com

tags: Career | Moves | Arbitron | FunMobility |

Poll: Satellite Takes 3.4% of Radio Market; Subscribers Favor AM/FM

Authored by Mark Hefflinger on March 2, 2007 - 3:20pm.

New York - Radio ratings provider Arbitron this week delivered its first survey of the satellite radio industry, which found that while satellite radio subscribers listened to more radio than others, they spent more time listening to terrestrial radio than their satellite services.

Arbitron, ComScore Launch Internet Radio Ratings Service

Authored by Mark Hefflinger on December 1, 2004 - 5:15am.

New York -- Radio industry ratings provider Arbitron announced that it has partnered with comScore Media Metrix to launch a new service that will provide traditional broadcast ratings data for the online radio industry. The comScore Arbitron Online Radio Ratings will provide customers including the AOL Radio Network, Yahoo's LAUNCHcast, MSN Radio and Windowsmedia.com with "Average Quarter Hour" and "Cume" audience estimates for broadcast dayparts and demographics -- the same metrics advertisers reference when buying ads on traditional radio. Arbitron once provided online radio audience measurement through Measurecast, but shuttered that service in February, citing its lack of scalability and ability to provide traditional radio metrics. The new service is based on a subset of approximately 200,000 U.S. participants within comScore's global consumer panel. In the wake of Arbitron's abandonment of its MeasureCast ratings service, online ad sales firm Net Radio Sales and technology provider Ando Media launched their own independent Internet radio ratings service, Webcast Metrics, which just released its first monthly data. While Arbitron and comScore will measure a sample of users' habits, Webcast Metrics' data is derived from online radio stations' own servers.

tags: Internet | comScore | Arbitron | Internet Radio Ratings Service |

Arbitron Drops MeasureCast Web Radio Ratings; New Service Planned

Authored by Mark Hefflinger on February 27, 2004 - 7:43am.

New York -- Arbitron, the provider of ratings data for radio stations nationwide, announced on Friday that it will cease its weekly and monthly MeasureCast ratings, which measure Internet radio broadcast audiences, with plans to offer a revised service "better aligned with the needs of the market." New York-based Arbitron acquired MeasureCast in November 2002 and began offering the company's tally of the most-streamed Internet radio stations on the Web, but now believes that MeasureCast "does not provide the kind of information... that media planners need to justify including Internet Broadcasting in their media plans (age, sex, geography, etc.)," said Arbitron Internet Broadcast Services vice president and general manager Bill Rose. Arbitron also said that MeasureCast's method was not adequately scalable for the rapid growth of the medium. "We remain committed to the Internet broadcast business and continue to believe in the viability of this medium and its long-term market potential," said Arbitron New Ventures president Pierre Bouvard. "However, the investment needed to sustain the current method would have been far greater than the revenue potential for the service." The company did not provide details on exactly when it will launch its revised Internet radio ratings service.

tags: Arbitron | MeasureCast | Radio Ratings | New Service |