ESRB

ESRB, PTA Join Forces for Game Ratings Education Campaign

Authored by Mark Hefflinger on April 21, 2008 - 11:13am.

New York - The video game industry's Entertainment Software Rating Board (ESRB) announced on Monday that it partnered with the Parent Teacher Association (PTA) on a nationwide educational campaign that will see the distribution of a booklet explaining the ratings system to all 26,000 PTAs in the U.S. The groups will also offer a webcast explaining the ratings and how to set up the parental controls on gaming consoles, hosted by ESRB president Patricia Vance, PTA president Jan Harp Domene and Andrew S. Bub of GamerDad.com.

tags: Games | ESRB | PTA |

Game Ratings Board, Clearspring Offer Game Ratings Widget

Authored by Mark Hefflinger on April 1, 2008 - 12:16pm.

Los Angeles - The Entertainment Software Rating Board (ESRB), the video game industry's voluntary agency that provides game ratings for parents, on Tuesday began offering a new widget that can be placed on websites and social network profiles, or downloaded to a desktop, that will provide easy access to ratings on over 14,000 titles. "Last year, the ratings search feature of our website was incredibly popular, with more than 4 million ratings searches having been conducted," said ESRB president Patricia Vance. "There's clearly a huge appetite among consumers for ratings information, and providing this widget will make it that much easier for them to make informed purchase or rental decisions."

tags: Games | ESRB | Widgets | Clearspring |

Senators Urge Review of Game Ratings, Citing "Manhunt 2"

Authored by Mark Hefflinger on November 20, 2007 - 8:50am.
Manhunt 2 logo

Washington - A bipartisan group of U.S. Senators has called for a "thorough review" of the video game industry's ratings process, in a letter to the Entertainment Software Ratings Board (ESRB) that focuses on Take-Two Interactive's (NASD: TTWO) violent "Manhunt 2" game.

Target Pulls "Manhunt 2" Game After Hackers Unlock Violent Content

Authored by Mark Hefflinger on November 7, 2007 - 12:47pm.

Los Angeles - Major retail chain Target (NYSE: TGT) has pulled game publisher Take-Two Interactive's (NASD: TTWO) controversial title "Manhunt 2" from its store shelves, GameSpot has confirmed. The gory title was initially given an "AO" Adults Only rating -- which most retailers wont carry -- but developer Rockstar Games resubmitted a version that received an "M" Mature rating. Target cited the recent revelation that hackers have found a way to unlock some of the "AO" content, still contained in the game's code, for its move. "While Manhunt 2 was given a Mature rating by the ERSB, we received additional information that players can potentially view previously filtered content by altering the game code," Target told GameSpot. "As a result, we have decided not to carry the game."

Rockstar Games Ships "Manhunt 2" to Retailers

Authored by Mark Hefflinger on October 30, 2007 - 11:41am.

New York - Rockstar Games, a unit of Take-Two Interactive, on Tuesday shipped its controversial "Manhunt 2" title for the Wii, PSP and PlayStation 2 to retailers. The game was initially given a dreaded "AO" Adults Only rating by the Entertainment Software Rating Board (ESRB) in June, which would have precluded its release on many platforms and stocking by many retailers. The company resubmitted an altered version in August that was granted the less-restrictive "M" Mature rating -- although even the new version remains banned in Britain. "Manhunt 2 has gone through much to reach this day," said Sam Houser, founder and executive producer of Rockstar Games.

Rockstar's Modified "Manhunt 2" Given "M" Rating, Release Date

Authored by Mark Hefflinger on August 24, 2007 - 2:28pm.

New York - Rockstar Games, a unit of Take-Two Interactive, announced on Friday that the modified version of its forthcoming "Manhunt 2" game it submitted to the Entertainment Software Ratings Board (ESRB) has been given an "M" for Mature rating, meaning it will be available at retail to those over 17 years old. In June, the company suspended the game's release because of its initial rating of "AO" Adults Only, which would have prohibited its publication on major consoles and prevented it from being carried by large retailers like Wal-Mart. At the time, the game was also officially banned from sale in the U.K. and Ireland. The modified version will be released in the U.S. on Oct. 31 for PlayStation 2, PSP and Nintendo Wii.

Take-Two Halts Release of Violent "Manhunt 2" Video Game

Authored by Mark Hefflinger on June 22, 2007 - 12:12pm.

New York - Video game publisher Take-Two Interactive has temporarily suspended the release of "Manhunt 2," its violent game that has been preemptively banned in Britain and Ireland, and given an "Adults Only" rating in the U.S. that prompted Sony and Nintendo to prohibit the title's publication for its consoles, Next-Gen reported.

Sony, Nintendo Pull Support for 'AO'-rated "Manhunt 2" Game

Authored by Mark Hefflinger on June 21, 2007 - 1:11pm.

New York - Adding to the troubles plaguing Take-Two Interactive's violent "Manhunt 2" game, which has been banned in Britain and Ireland and this week received an "Adults Only" rating from the U.S. Entertainment Software Ratings Board (ESRB), Sony and Nintendo have confirmed that they will no longer support publication of the game for their various platforms, GameSpot reported.

Take-Two's "Manhunt 2" Gets Dreaded "Adults Only" Rating

Authored by Mark Hefflinger on June 20, 2007 - 3:14pm.

New York - Days after the game was banned in both Britain and Ireland, Take-Two Interactive's violent "Manhunt 2" game has been given a preliminary rating of "AO" (Adults Only) by the U.S. Entertainment Ratings Software Board (ESRB) -- meaning it will not be stocked on most major game retailers' shelves, GamePolitics.com reported.

ESRB Bolsters Game Rating Education, Enforcement at Indie Retailers

Authored by Mark Hefflinger on June 1, 2007 - 2:07pm.

New York - The Entertainment Software Ratings Board (ESRB), the video game industry's voluntary ratings provider, said this week that it has partnered with entertainment product distributor Ingram Entertainment, to provide 10,000 independent and small chain retailers with in-store signage describing the ESRB ratings system. "Our partnership with national retail outlets continues to be strong, and with the help of Ingram Entertainment we're helping smaller, independent retailers across the country inform their consumers about the rating system and support their store policies," said ESRB president Patricia Vance.

N.Y. State Senate Approves Violent Video Game Sales Ban

Authored by Mark Hefflinger on May 22, 2007 - 11:52am.

New York - The New York State Senate yesterday passed a bill that would ban the sale of violent video games to minors, GamePolitics.com reported.

GOP Senator Reintroduces Video Game Ratings Bill

Authored by Mark Hefflinger on February 16, 2007 - 10:17am.

Washington - Sen. Sam Brownback (R-Kan.) this week reintroduced his Truth in Video Game Rating Act, which would require games to be played "in their entirety" before receiving a rating, and launch a Government Accountability Office study into the effectiveness of the industry's ratings system.

tags: Games | Policy | ESRB | Washington |

Game Crazy Launches Parents' Guide to Game Buying

Authored by Mark Hefflinger on December 11, 2006 - 4:18pm.
Wilsonville, Ore. - Game Crazy, the nation's second-largest specialty game retailer, on Monday announced the launch of a new program that will help parents choose video games for their children. The program includes a "Parents' Guide to Game Buying" brochure, offered both online and at the company's 650 retail locations. Game Crazy said it will also post signage about ESRB game ratings and help explain the ratings system to parents.

Retailer GameStop Launches "Respect the Ratings" Campaign

Authored by Mark Hefflinger on December 8, 2006 - 2:20pm.
Grapevine, Texas - GameStop, the nation's largest specialty game retailer, announced on Friday the launch of a "Respect the Ratings" campaign, which includes the addition of in-store signage at its 3,600 locations, and the creation of a website intended to provide parents with a detailed explanation of the industry's ESRB game ratings system.

Senators Clinton, Lieberman Help Launch Video Game PSA Campaign

Authored by Mark Hefflinger on December 8, 2006 - 1:50pm.
Washington - U.S. Senators Hillary Clinton (D-N.Y.) and Joe Lieberman (I-Conn.) joined Patricia Vance, president of the Entertainment Software Ratings Board (ESRB) this week in Washington to launch a nationwide PSA campaign that will encourage parents to use game ratings when buying games for their children.

Survey: 68% of Parents Find Video Game Ratings Effective

Authored by Mark Hefflinger on December 5, 2006 - 2:43pm.
Santa Monica, Calif. - A recent survey commissioned by video game publisher Activision found that 84% of parents are very familiar with the industry's game ratings system, and 68% believe the system is effective in helping them make game purchases for their children.

House Bill Would Mandate Ratings Board Play All New Video Games

Authored by Mark Hefflinger on August 7, 2006 - 3:41pm.
Washington - A new bill in the U.S. House would mandate that the video game industry's ratings board play all video games in their entirety before issuing its ratings.

Minnesota Judge Overturns Violent Video Game Sales Law

Authored by Mark Hefflinger on August 1, 2006 - 5:15pm.
Washington - A Minnesota judge has overturned a law banning the sale of violent video games to minors passed by lawmakers in the state, ruling the law to be unconstitutional. "This ruling is of particular interest because lawmakers tried to skirt the First Amendment issue by fining minors themselves for buying the games, not retailers, as they have tried in other states," said Doug Lowenstein, president of the video game industry's Entertainment Software Association.

Take-Two Subpoenaed by New York County Over "Grand Theft Auto" Game

Authored by Mark Hefflinger on June 27, 2006 - 2:41pm.
New York - Take-Two Interactive, publisher of the "Grand Theft Auto: San Andreas" video game that was pulled from shelves last year after sexually-explicit content was discovered hidden within its source code, announced on Tuesday that it has received grand jury subpoenas from New York County's district attorney, requesting documents related to the incident.

Senators, Video Game Industry Unveil "Commitment to Parents" Initiative

Authored by Mark Hefflinger on June 21, 2006 - 2:21pm.
Washington - Major video game retailers and the industry's Entertainment Software Ratings Board (ESRB) announced on Wednesday an initiative called "Commitment to Parents," that will aim to educate consumers about game ratings and enhance enforcement of store policies on the sale of Mature-rated games.