New York - Warner Music Group's (NYSE: WMG) Atlantic Records on Monday launched Fanbase, an interactive desktop application that includes a music player, chat, and data on Atlantic artists that is pulled from a variety of websites. The application is based on Adobe AIR technology, and uses an integrated player from social music service imeem, chat from Meebo, and videos from YouTube and Brightcove. The download will be available from Atlantic's main website, as well as from the sites of participating artists, including T.I., Simple Plan and Shinedown.

New York - Warner Music Group's Atlantic Records said on Tuesday that it has partnered with Virginia-based Hook Mobile to launch mobile trading card communities for its artists. The offering will allow fans to purchase, collect, trade and redeem unique mobile trading cards of multiple artists for cash and prizes. The first to participate is hip-hop artist T.I., whose mobile trading cards are tied to the release of his album, "T.I. vs T.I.P."

Santa Monica, Calif. - In an advertising first, Sprint will sponsor a major label song distributed on file-sharing networks.

Barcelona - ShoZu, a provider of mobile media delivery technology, announced on Thursday that it has signed an agreement with Warner Music Group's Atlantic Records, which will use the company's technology for its street marketing efforts. The deal will see bands equipped with ShoZu-enabled camera phones that allow one-click uploading of photos and video clips for distribution to artist and fan sites, MySpace and other destinations.