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Google to Begin Test of Service that Sells U.S. Radio Ads Online

Authored by Mark Hefflinger on November 8, 2006 - 1:09pm.
Los Angeles - Google plans to begin testing a version of its AdWords online advertising sales system for the terrestrial radio market by the end of the year, Reuters reported.
tags: Internet | Advertising | Radio | Audio | Search | Google | Portals | Audio Ads |

SWMX Online Radio Ad Marketplace Places 150,000 Spots

Authored by Mark Hefflinger on August 7, 2006 - 12:52pm.
Irvington, N.Y. - SWMX, a provider of an online marketplace for the sale and distribution of ad media time, announced on Monday that its SWMX Radio platform has placed over 150,000 radio commercials on U.S. stations since its launch 18 months ago.
tags: Marketing | Advertising | Radio | Audio Ads | SWMX |

XM Satellite Radio Signs Advertising Pact with Google

Authored by Mark Hefflinger on August 2, 2006 - 1:40pm.
Washington - XM Satellite Radio, a provider of satellite radio service to more than 7 million subscribers, said on Wednesday that it has struck a deal that will allow advertising clients of Google to place targeted ads on XM's non-music channels. Using Google's dMarc ad technology platform, which the company acquired in January, advertisers will be able to automatically schedule and insert ads across several XM channels, then track their campaigns. Google has been testing the platform over the past several months, and plans to integrate it into its AdWords service during the fourth quarter. Ryan Steelberg, Google's head of radio operations, called the partnership with XM "a powerful marketing and distribution tool for Google advertisers."
tags: Advertising | Radio | Audio | Satellite Radio | XM Radio | Google | Satellite | Audio Ads |

Ronning Lipset Radio to Sell Audio Ads for MSN

Authored by Mark Hefflinger on October 28, 2004 - 4:36am.
New York -- Ronning Lipset Radio, a recently launched online radio ad sales agency, announced that it has signed an agreement to sell 30- and 60-second audio ads on Microsoft's MSN Entertainment and Windowsmedia.com. The sites will join existing affiliates including the AOL Radio Network, Yahoo's LAUNCHcast and Live365 to combine their online radio audiences into a single media entity. "It is a huge event that these four players have come together under our company to go to market," said Ronning Lipset managing partner Andy Lipset. "Close to 10% of the total U.S. population, or 19 million people, listen to online radio every week according to Arbitron/Edison. Prior to this network being formed, it was impractical for traditional radio advertisers to look at this medium."
tags: MSN | Ronning Lipset Radio | Audio Ads |